Chang, Wei-lun
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2008-11 [Graduate Institute & Department of Business Administration] Proceeding IEEE 8th International Conference on Intelligent System and Applications (ISDA 08), Kaohsiung, pp.195-200 , co-branding and other cooperative brand activities have seen a 40% annual growth. The present study utilizes big five model of brand personality
李俞麟; 黃蕙娟
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2011-10-01 [Office of Physical Education] Journal Article 大專體育 116 ,頁 7-13 淡江大學體育事務處 李俞麟 黃蕙娟 李俞麟 美、日、韓及臺灣職業棒球運動發展之探討 A Study of Professional Baseball Developments in United States, Japan, Korea, and Taiwan 臺北市:中華民國大專院校體育總會