7877.
The impact of color traits on corporate branding
Chang, Wei-lun; Lin, Hsieh-liang
,
2010-11
[Graduate Institute & Department of Business Administration] Journal Article African Journal of Business Management 4(15), pp.3344-3355
? (e.g., symbol, base af authoruty, functional
benefits, emotional benefits, udaal customer's image, pursonolity,
and cori value), (3) de you
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