7541.  公司內部人交易與市場效率關聯性之實證研究

梁琳蒂; Liang, Lin-ti ,  2005
[Graduate Institute & Department of Banking and Finance] Thesis
淡江大學財務金融學系碩士班 陳達新; Chen, Dar-hsin 梁琳蒂 Liang, Lin-ti 公司內部人交易與市場效率關聯性之實證研究 The empirical study of the relationship between insider trade and market

7542.  海外市場進入模式之選擇 : 動態二元選擇模型之分析

張瀞云; Chang, Jing-yun ,  2009
[Graduate Institute & Department of Industrial Economics] Thesis
當地市場為主，則跨國廠商選擇獨資的機率會減少。 Base on the transaction cost theory, this study provides the first large sample empirical study of entry mode choice between

7543.  臺灣地區銀髮族旅遊市場競爭策略形成之探討 : 以S公司為例

呂至宏; Lu, Chi-hong ,  2006
[Graduate Institute & Department of International Business] Thesis
citizen traveling market in Taiwan : a case study of company s 台灣地區銀髮族旅遊市場競爭策略形成之探討 : 以S公司為例 銀髮族;日本旅遊;專業接待;超值服務;Senior Citizen;Professional Staff;Worthwhile

7544.  台灣地區銀行信用卡業務競爭策略形成之探討 : 以Ｔ銀行為例

季春亭; Chi, Chen-ting ,  2006
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 林志鴻; Lin, Jyh-horng 季春亭 Chi, Chen-ting 台灣地區銀行信用卡業務競爭策略形成之探討 : 以Ｔ銀行為例 A study on competitive strategy formulation of credit card

7545.  技術收購與公司創新績效-臺灣高科技產業之實證研究

謝幸達; Hsieh, Hsin-ta ,  2007
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士班 潘玉葉; Pan, Yuh-yeh 謝幸達 Hsieh, Hsin-ta 技術收購與公司創新績效-臺灣高科技產業之實證研究 An empirical study on technological acquisitions with innovation

7546.  以產品美學屬性做為競爭策略之研究 : 臺灣智慧型手機市場之探討

曾重嘉; Zeng, Chong-jia ,  2009
[Graduate Institute & Department of International Business] Thesis
: the study of smart phones in Taiwan's market 美學;產品屬性;產品美學屬性;聯合分析法;智慧型手機;Aesthetics;Product Attributes;Product Aesthetic Attributes;conjoint analysis

7547.  網路購物滿意度與偏好之研究 : TAM Model觀點

梁莉詩; Liang, Li-shi ,  2005
[Graduate Institute & Department of International Business] Thesis
ease of use and perceived usefulness of Internet might be the factors of what drives customers to use on-line shopping. Therefore, this study attempt

7548.  臺灣民宿之設施與服務對顧客滿意之影響

林宜真; Lin, Yi-chen ,  2007
[Graduate Institute & Department of International Business] Thesis
behavior intention. The study of the B&B customer in north Taiwan regarded as the research object, making use of the factor analysis , the reliability

7549.  The research of the lifestyle segmentation of Taiwan's art and culture market

敏莉; Miller, Jennie ,  2009
[Graduate Institute & Department of International Business] Thesis
can create a marketing strategy to attract potential new markets, as well as consumers. This study has the following objectives: 1. Use the Taiwan art

7550.  爭議性廣告與品牌聯想對廣告效果影響之研究

陳保禎; Chen, Bao-chen ,  2008
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士班 林光賢; Lin, Kuang-hsien 陳保禎 Chen, Bao-chen 爭議性廣告與品牌聯想對廣告效果影響之研究 The study of controversial advertising contents and brand

7551.  探討大豆苷原在神經膠原致癌基因過度表現的人類卵巢癌細胞之效應

陳俊各; Chen, Chun-ko ,  2009
[Graduate Institue of Life Sciences] Thesis
。 In the past study, daidzein, one isoflavone in Kudzu, could repress proliferation of colon, cervical, pancreatic and breast cancer cells. Human Epidermal

7552.  進退分合決策與企業經營成敗之關連性

劉興光; Lieu, Shin-kwang ,  2008
[Department of Management Sciences] Thesis
思維模式。 This study is through the method of expert interview to explore the strategic thinking of owner or senior management when their companies face

7553.  國內醫療器材進口代理商選擇產品決策過程之研究

陳玉美; Chen, Yu-mei ,  2006
[Department of Management Sciences] Thesis
淡江大學管理科學研究所企業經營碩士在職專班 黃曼琴; Huang, Man-chin 陳玉美 Chen, Yu-mei 國內醫療器材進口代理商選擇產品決策過程之研究 A study for the product selection process of medical device

7554.  以科技接受模式探討大學生使用線上音樂商店之使用行為

陳洋銘; Chen, Yang-ming ,  2008
[Graduate Institute & Department of Business Administration] Thesis
in the college, result of this study shows that the frequency of average actual use, students of engineering institute are higher than foreign language

7555.  探討創新特質與消費者知識對採用第三代行動通訊之影響

謝國雄; Hsieh, Kuo-hsiung ,  2006
[Graduate Institute & Department of Business Administration] Thesis
''s characteristics having the positive impact on intention of attitude. For the future study on the 3G mobile phone market development

7556.  國際驗證產業生態之研究

吳慧如; Wu, Huei-ju ,  2009
[Graduate Institute & Department of Business Administration] Thesis
淡江大學企業管理學系碩士在職專班 何錦堂; Ho, Giin-tarng 吳慧如 Wu, Huei-ju 國際驗證產業生態之研究 The study of international certification industry ecology 產品驗證;CB 報告;產業生態;Product

7557.  不動產售後租回交易模式之個案研究

陳俊逸; Chen, Chun-yi ,  2006
[Graduate Institute & Department of Business Administration] Thesis
淡江大學企業管理學系碩士在職專班 趙慕芬; Chao, Muh-fen 陳俊逸 Chen, Chun-yi 不動產售後租回交易模式之個案研究 A case study of real estate sale and leaseback transaction model 售後租回;資本預算;表外

7558.  取消最低酬金標準對會計師事務所審計公費之影響

胡軒維; Hu, Hsüan-wei ,  2006
[Graduate Institute & Department of Accounting] Thesis
格不易下降，甚至上升。 The past studies, which use the demand of audit market, have found that the cancellation of audit fee floor has caused the competition

7559.  影響資產減損損失認列之因素及其市場反應

吳孟芬; Wu, Meng-fen ,  2006
[Graduate Institute & Department of Accounting] Thesis
announcements of write-offs 資產減損;盈餘管理;事件研究法;asset impairment;earnings management;event study;Tobit regression 本研究探討採用三十五號公報之影響資產減損損失認列之因素以及資產減損宣告對台灣股市

7560.  影響美國財務會計準則第142號公報商譽減損之會計決策因素及市場反應

呂沛霖; Lu, Pei-lin ,  2007
[Graduate Institute & Department of Accounting] Thesis
are tested for impairment at least annually. The first objective of the study is to examine the managers’ adoption timing choice is associated

7561.  影響網路購物行為之相關因素探討

黃羨雯; Huang, Hsieh-wen ,  2007
[Graduate Institute & Department of Information Management] Thesis
Business Review, Vol. 81. 17. Corbitt, B. J., Thanasankit, T. and Yi, H. (2003), “Trust and e-commerce: a study of consumer perceptions.” Electronic

7562.  實體ATM與WEB ATM使用者行為分析 : 以Y銀行為例

王進隆; Wang, Ching-lung ,  2009
[Graduate Institute & Department of Information Management] Thesis
technology the use of the properties and behavior trends, can provide banks in the financial market segmentation of reference. In this study, using case

7563.  高知名度企業網站行銷機能之研究—以美國及台灣網站為例

方唯齡; Fang, Wei-ling ,  2005
[Graduate Institute & Department of Information Management] Thesis
淡江大學資訊管理學系碩士班 黃振中; Huang, Chen-chung 方唯齡 Fang, Wei-ling 高知名度企業網站行銷機能之研究—以美國及台灣網站為例 A study to compare the marketing activities of famous companies

7564.  建立行人環境風場舒適性標準之實場調查與評估

王志賢; Wang, Chih-hsien ,  2008
[Graduate Institute & Department of Civil Engineering] Thesis
淡江大學土木工程學系碩士班 張正興; Chang, Cheng-hsin 王志賢 Wang, Chih-hsien 建立行人環境風場舒適性標準之實場調查與評估 A study of comfort criteria for pedestrian wind environment

7565.  陶質建築織理性之建構與研究

張恭領; Chang, Kung-ling ,  2009
[Graduate Institute & Department of Civil Engineering] Thesis
construction of architextiles, and the discussion between their topologies and use in architecture. When applied to the ceramic textiles design