Liao, S. H.; Chung, Y.C.; Hung, Y.R.; Widowati, R.
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2010-12 [Department of Management Sciences] Proceeding Industrial Engineering and Engineering Management (IEEM), 2010 IEEE International Conference on, pp.1319-1323 Brand loyalty;brand trust;customer satisfaction;structural equation modeling;word-of-mouth The study mainly investigates the relationships among brand