黃哲盛
,
2016-06-17 [Graduate Institute & Department of International Business] Proceeding proceedings of 38th Annual ISMS Marketing Science Conference 黃哲盛 When and Why the Brand Lover Won’t Love the Brand This study aims to re-explore the customer-brand love relationship by switch path analysis
Lee, Meera
,
2016-06-01 [Tamkang Journal of Tamkang Review] v.46 n.2 Tamkang Review in connection with East Asia,
but the place of theory, both in the study of East Asia and in the region itself,
still remains obscure if not unstable