淡江大學機構典藏

14121.  大型零售服務業進入中國市場之分析

張嘉芳; Chang, Chia-fang ,  2006
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 曾義明; Tseng, Yi-ming 張嘉芳 Chang, Chia-fang 大型零售服務業進入中國市場之分析 The case study of entry modes of foreign large hypermarkets

14122.  服務品質、關係品質、交易成本對於顧客滿意度與顧客忠誠度的影響-以中國移動通信為例

簡國華; Chien, Kuo-hua ,  2005
[Graduate Institute & Department of International Business] Thesis
quality, trading cost on customer satisfaction and customer loyalty-an empirical study on China mobile corporation 隨著資訊時代的來臨，電信產業勢必成為一個明星產業，行動電話、網際網路、寬頻

14123.  全球智慧型運輸系統產業中臺灣發展契機及其策略之研究

林顯益; Lin, Hsien-yi ,  2009
[Graduate Institute & Department of International Business] Thesis
and secondary data collection to choose Taiwan as the ITS Industry for the study. First of all, the use of Porter (Michael E. Porter) Country Diamond

14124.  國內汽車消費者生活型態與市場區隔之研究

郭恬宜; Kuo, Tien-i ,  2008
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士在職專班 黃志文; Huang, Chih-wen 郭恬宜 Kuo, Tien-i 國內汽車消費者生活型態與市場區隔之研究 A study of consumer lifestyle and market segmentation of domestic

14125.  綠色消費者類型與綠色廣告效果間之關係研究

曾韋綾; Tseng, Wei-ling ,  2009
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士班 曾義明; Tseng, Yi-ming 曾韋綾 Tseng, Wei-ling 綠色消費者類型與綠色廣告效果間之關係研究 The study of relationship between types of green consumers and green

14126.  中東石化工業競爭力分析與策略形成之探討 : 以S公司為例

魏雪資; Wei, Hsueh-tzu ,  2006
[Graduate Institute & Department of International Business] Thesis
and strategy formulation for Middle East petrochemical industry : a case study on company S 中東地區;石化工業;使命陳述;內外部評估分析工具;競爭策略形成要素;Middle East;Petrochemical

14127.  台灣地區金融控股公司競爭策略形成之分析 : 以C金融控股公司為例

蔡育騰; Tsai, Yuh-terng ,  2005
[Graduate Institute & Department of International Business] Thesis
A study of the formulation of competitive strategies by financial holding companies in the Taiwan area : a case of C financial holding company 金融控股公司;使命陳述

14128.  企業併購支付方式的影響因素-從併購法令變更後探討-

林淑禎; Lin, Shu-chen ,  2007
[Graduate Institute & Department of International Business] Thesis
, our study are base on the updated regulatory environment and introduce the issue of corporate governance for the determinants of payment choice

14129.  台灣綜合證券商競爭策略形成之探討 : 以K證券公司為例

嚴蕾; Yen, Lei ,  2005
[Graduate Institute & Department of International Business] Thesis
: a study of the K securities firm 臺灣綜合證券商競爭策略形成之探討 : 以K證券公司為例 使命陳述;策略形成;證券業;mission statement;strategy formulation;security industry 股市有經濟櫥窗之說，證券市場又為資本市場的

14130.  口味偏好、購買類型與產品屬性之研究

吳兆豐; Wu, Zhao-feng ,  2007
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士班 黃志文; Huang, Chih-wen 吳兆豐 Wu, Zhao-feng 口味偏好、購買類型與產品屬性之研究 The study of taste preference, purchase types and product attributes 口味偏

14131.  中間產品經銷商規模對通路經營策略之影響 : 以電子連接器產業個案公司為例

許美珠; Hsu, Mei-chu ,  2006
[Graduate Institute & Department of International Business] Thesis
their internal and external strength, weakness, opportunity, threat and their success factors. Expecting to get the following results from this study: 1

14132.  品牌社群間交集特性對名人品牌跨界忠誠度影響之研究 : 以獨立音樂歌手品牌社群為例

吳家慶; Wu, Chia-ching ,  2009
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士班 黃哲盛; Huang, Je-sheng 吳家慶 Wu, Chia-ching 品牌社群間交集特性對名人品牌跨界忠誠度影響之研究 : 以獨立音樂歌手品牌社群為例 A study of the influences of the intersection

14133.  美國、香港產品類別與顧客價值比較研究

楊麗娟; Yang, Li-chuan ,  2006
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士在職專班 黃志文; Huang, Chih-wen 楊麗娟 Yang, Li-chuan 美國、香港產品類別與顧客價值比較研究 The comparative study of the products category attributes

14134.  人口統計與購買經驗變數影響液晶電視購買決策之探討 : 以台北市消費者為例

陳亭竹; Chen, Ting-tsu ,  2007
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士在職專班 曾義明; Tseng, Yi-ming 陳亭竹 Chen, Ting-tsu 人口統計與購買經驗變數影響液晶電視購買決策之探討 : 以台北市消費者為例 A study on the impact of demoqraphic statistic

14135.  日本退休族群來臺長宿旅遊推廣策略之研究

林瑛陽; Lin, Ying-yang ,  2008
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士在職專班 何煖軒; Ho, Nuan-hsuan 林瑛陽 Lin, Ying-yang 日本退休族群來臺長宿旅遊推廣策略之研究 A study of the promotion strategies for how to attract Japanese

14136.  亞洲國家證券市場結構影響企業上市因素之探討-以香港、印尼、馬來西亞、菲律賓和臺灣為例

郭育良; Guo, Yu-liang ,  2008
[Graduate Institute & Department of International Business] Thesis
Raise Equity Finance Oxford,” Oxford: Oxford University Press. Jou C. (2005), “A Study of Incoming ECN’s Impact on the Trading Structure of Taiwan’s

14137.  理財顧問工作績效表現與個人屬性構面之關係探討 : 以S銀行為例

陳秋燕; Chen, Chiu-yen ,  2007
[Graduate Institute & Department of International Business] Thesis
advisor's job performance and personal attributes-case study of "S" bank 理財顧問;工作績效;人格特質;Financial Advisor;job performance;Personality Characteristic 理財顧問的職務是

14138.  複合式餐廳的經營策略 : 以B餐廳為例

廖建銘; Liao, Chien-ming ,  2009
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士在職專班 林江峰; Lin, Chiang-fang 廖建銘 Liao, Chien-ming 複合式餐廳的經營策略 : 以B餐廳為例 Business strategy of combinative restaurants : the case study

14139.  行銷溝通對滿意度與忠誠度的影響 : 以資訊網路零售商為例

侯雅丰; Hou, Ya-feng ,  2009
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 曾義明; Tseng, Yi-ming 侯雅丰 Hou, Ya-feng 行銷溝通對滿意度與忠誠度的影響 : 以資訊網路零售商為例 Study of the influence of marketing communication on satisfaction

14140.  研究發展支出對企業經營績效之影響 : 以臺灣上市上櫃連接器公司為例

吳佳德; Wu, Chia-te ,  2009
[Graduate Institute & Department of International Business] Thesis
: an empirical study on electronic connector companies listed in Taiwan Stock Exchange 連接器;研究發展;研發密度;經營績效;connector;R&D;R&D intensity;Operating

14141.  主要國家強制汽車責任保險給付之研究

楊伯康; Yang, Po-kang ,  2009
[Graduate Institute & Department of Insurance Insurance] Thesis
淡江大學保險學系保險經營碩士在職專班 廖述源; Liao, Shuh-yuan 楊伯康 Yang, Po-kang 主要國家強制汽車責任保險給付之研究 A Comparative study of compulsory automobile liability insurance

14142.  主力近因原則之研究 : 兼論米堤飯店火災保險附加颱風及洪水險之理賠糾紛

王永安; Wang, Yung-an ,  2006
[Graduate Institute & Department of Insurance Insurance] Thesis
淡江大學保險學系保險經營碩士在職專班 高棟梁; Kao, Tong-liang 王永安 Wang, Yung-an 主力近因原則之研究 : 兼論米堤飯店火災保險附加颱風及洪水險之理賠糾紛 A study of proximate cause doctrine : fire insurance

14143.  東部地區壽險經營策略的探討 : 以A人壽公司為例

蔡育典; Cai, Yu-dian ,  2006
[Graduate Institute & Department of Insurance Insurance] Thesis
Insurance, No.1 player in Taiwan life insurance market as an example, with basis theory of organization study and consumer behavior, in the mode

14144.  消費者生活型態及人格特質對人壽保險購買決策影響之分析

程平凡; Cheng, Ping-fan ,  2009
[Graduate Institute & Department of Insurance Insurance] Thesis
，就壽險公司、壽險業務主管、壽險業務員、未來研究者提出建議。 The purpose of this study is to confer consumer point of view analyses both individual external behavior manner of life

14145.  台北縣市居民對於老年風險認知之研究

蔡曉玲; Tsai, Hsiao-ling ,  2006
[Graduate Institute & Department of Insurance Insurance] Thesis
淡江大學保險學系保險經營碩士班 曾妙慧; Tsen, Miao-huei 蔡曉玲 Tsai, Hsiao-ling 台北縣市居民對於老年風險認知之研究 A study of risk perception on the elderly in Taipei 臺北縣市居民對於老年風險認知之研究 老年