12211.  美國量化寬鬆貨幣政策對亞澳美股市與不動產投資信託之影響

周宸宜; Chou, Chen-Yi ,  2014
[Graduate Institute & Department of Banking and Finance] Thesis
the remarkable influence is this research main discussion subject. This study takes Asian Australian country Japan, Hong Kong, Singapore, Australian

12212.  行動通訊產業競爭策略之研究 : 以A公司為例

房毓美; Fang, Yu-Mei ,  2014
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 蔡政言; Tsai, Jeng-Yan 房毓美 Fang, Yu-Mei 行動通訊產業競爭策略之研究 : 以A公司為例 The study of the competitive strategies in the mobile communication

12213.  信託服務平台之商業經營模式與消費者保護之探討

吳幸恩; Wu, Hsing-en ,  2014
[Graduate Institute & Department of International Business] Thesis
淡江大學國際企業學系碩士班 林宜男; Lin, Yi-Nan 吳幸恩 Wu, Hsing-en 信託服務平台之商業經營模式與消費者保護之探討 A study on business model of trusted service management and consumer

12214.  產品組合策略形成與核心能力之關聯研究 : 設計取向VS浮現取向

吳昀潔; Wu, Yun-Jie ,  2014
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 黃哲盛; Huang, Jesheng 吳昀潔 Wu, Yun-Jie 產品組合策略形成與核心能力之關聯研究 : 設計取向VS浮現取向 The relatedness study between the strategy formation of product

12215.  品牌形象及包裝設計對購買意願影響 : 以包裝咖啡為例

劉彥廷; Liu, Yen-Ting ,  2014
[Graduate Institute & Department of International Business] Thesis
: a case study on ready-to-drink packaged coffee 品牌形象;包裝設計;購買意願;Brand Image;Package Design;Purchase Intension 本研究主要在於探討包裝加啡為例的品牌形象與包裝設計對購買意願的影響及包裝種類對購買意願

12216.  台灣工程顧問業統包專案風險管理與經營策略之研究 : 以T公司為例

李宜育; Lee, Yi-Yu ,  2014
[Graduate Institute & Department of International Business] Thesis
淡江大學國際企業學系碩士在職專班 林江峰; Lin, Chiang-Feng 李宜育 Lee, Yi-Yu 台灣工程顧問業統包專案風險管理與經營策略之研究 : 以T公司為例 The study of risk management and operational strategy of turn

12217.  價格折扣幅度、商品名稱創意度與品牌知名度對知覺價值和購買意願的影響 : 以口感創意飲品專賣店為例

林諄宜; Lin, Jhun-Yi ,  2014
[Graduate Institute & Department of International Business] Thesis
variables for this study. This study will use these three variables to determine how they influence consumer’s perceived value and purchase intention

12218.  產險業管理職人格特質與培育工具之研究

楊孝翔; Yang, Hsiao-Hsiang ,  2014
[Graduate Institute & Department of Insurance Insurance] Thesis
valid. A cross-analysis approach was then utilized by the study based on personality traits (D-type personality, I-type personality, S-type personality

12219.  女性消費者購買保險商品意願之探討

陳立言; Chen, Li-Yan ,  2014
[Graduate Institute & Department of Insurance Insurance] Thesis
淡江大學保險學系保險經營碩士在職專班 郝充仁; Hao, Chung-Jen 陳立言 Chen, Li-Yan 女性消費者購買保險商品意願之探討 A study of female consumer's insurance product buying-case study 消費者行為;女性消費

12220.  銷售通路與顧客特性對顧客忠誠度的影響 : 從汽車保險續保進行顧客忠誠度之探討

林國祥; Lin, Kuo-Hsiang ,  2014
[Graduate Institute & Department of Insurance Insurance] Thesis
, this study is to discuss the effects of sales channel and customer characteristics to customer loyalty on Auto Insurance renewal. According