2576.  服務品質與生活型態之研究 : 以航空公司消費者為例

劉奕杞; Liu, I-chi ,  2009
[Department of Management Sciences] Thesis
, C. T. (1999). Marketing management: an Asia perspective. (2nd ed.). Singapore: Prentice-Hall Singapore Pte Ltd. Kotler P. (2000). Marketing

2577.  組織結構之演化與重組 : 驗證公司全球化之個案研究

林玉蓉; Lin, Yu-jung ,  2007
[Department of Management Sciences] Thesis
company’s branch office in Asia. The study has collected all related documents and thesis, analyze global certification industry status

2578.  ISO20000與知識管理導入企業之個案研究

林楷; Lin, Kai ,  2008
[Department of Management Sciences] Thesis
Web : http://www.kpmg.co.uk Quint Asia(2006)。發揮最大效果企業應先釐清援引ITIL的可行及確定性。民96年7月2日，取自：http://www.quintgroup.cn 陳姿伶(2003)。個案研究法。台灣農業推廣協會，民96年4月15日，取自：http

2579.  品牌形象、品牌聯想、品牌個性對消費者購買意願之研究 : 以照相手機為例

王繼廣; Wang, Chi-kuang ,  2006
[Department of Management Sciences] Thesis
. M. & Schmitt, B. (2003), “Building strong brands in Asia: selecting the visual components of image to maximize brand strength”, Journal of Research

2580.  企業併購後人員留任議題之探討－以元大金控集團為例

張麗翠; Chang, Lee-tsui ,  2008
[Department of Management Sciences] Thesis
://www.yuanta.com 2.元大商業銀行網站 http://www.yuantabank.com 3.惠悅企管顧問公司台灣公司網站 http://www.watsonwyatt.com/asia-pacific/taiwan/ 4.行政院勞工委員會 http

2581.  地點品牌術在推廣政府觀光產業之角色研究

洪秀貞; Hung, Hsiu-chen ,  2006
[Department of Management Sciences] Thesis
, Marketing Management- An Asia Perspective, Second Edition, Singapore : Prentice Hall, 1999. 47.Kotler, Philip, Michael Alan Hamlin, Irving Rein

2582.  MERSI 量表開發之初探

徐浩文; Hsu, Hao-wen ,  2006
[Department of Management Sciences] Thesis
“ , Journal of Management Studies 31 , No.3 (May) , pp.325-358 . (14) Drucker Peter F.,(1961) , The Practice of Management , Modern Asia Edition

2583.  新進口啤酒的行銷策略可行性個案研究

彭慧珊; Peng, Hui-shan ,  2007
[Department of Management Sciences] Thesis
2002, Taiwan participated in WTO, beers from Asia and the Mainland China were imported into Taiwan. The liberation of importing foreign beers made

2584.  允許欠撥的一些退化性物品之最適訂購策略

謝組邦; Hsieh, Tsu-pang ,  2007
[Department of Management Sciences] Thesis
- Minimax distribution-free approach”, Asia-Pacific Journal of Operational Research, Vol. 23, No. 3, pp. 407-424. [39] Padmanabhan, G. and Vrat, P

2585.  科技創新應用觀點下線上數位音樂購買意願之研究

周季穎; Chou, Chi-ying ,  2006
[Graduate Institute & Department of Business Administration] Thesis
continuing to depress sales in major markets, particularly in Continental Europe and parts of Asia. Can Customers in Taiwan accept on-line digital music