鄭宇貝; Cheng, Yu-Pei
,
2014 [管理科學學系暨研究所] 學位論文 . L., Cronin Jr, J. J., & Hopkins, C. D. (2009). The impact of involvement on key service relationships. Journal of Services Marketing, 23(2), 114-123
賴佳宏; Lai, Jia-Hong
,
2013 [會計學系暨研究所] 學位論文 analysis. Journal of Applied Psychology 78: 845-856.
Barnett, M. L., J. M. Jermier and B. A. Lafferty. 2006. Corporate reputation: The definitional
劉尹淞; Liu, Yin-Sung
,
2013 [企業管理學系暨研究所] 學位論文 ), 1165-1171.
17. Bartoshuk, L. M., Duffy, V. B., Fast, K., Green, B. G., Prutkin, J., & Snyder, D. J. (2003). Labeled scales (e.g., category, Likert, VAS
陳劭平; Chen, Shao-ping
,
2010 [資訊工程學系暨研究所] 學位論文 symposium on Principles of database systems (PODS ''96), pages 68-78, New York, NY, USA. ACM.
Bettini, C., Wang, X. S., Jajodia, S., and Lin, J. L. (1998
蕭婉玲; Hsiao, Wan-ling
,
2009 [管理科學學系暨研究所] 學位論文 , 6-17.
Cronbach, L. J. (1951). Coefficient Alpha and the Internal Structure of Tests. Psychometrika, 16(3), 279-334.
Cronin, J. J. & Taylor, S