12481.  Brand extension: using parent brand personality as leverage

Angelina Nhat Hanh Le, Cheng, Julian Ming Sung, Lee, Yueh Hua; 李月華; 陳梅霞; Jain, Megha ,  2012
[企業管理學系暨研究所] 期刊論文, [國際觀光管理學系] 期刊論文
Asia Pacific Journal of Marketing and Logistics, 24(4), pp.599-618
personality transfer when a direct naming strategy is applied for a high fit extended product. Moreover, the use of a direct naming strategy for an extended

12482.  A conceptual framework for R&D strategic alliance assessment for Taiwan’s biotechnology industry

Sun, Chia-chi ,  2014-01-01
[國際企業學系暨研究所] 期刊論文
Quality & Quantity 48(1), pp.259-279
This study uses this method to evaluate the shopping website alternatives pirformance and rank the priority for them accordangly. TOPSIS views a MADM

12483.  uturizing DBA Programme: A Class in Kazakhstan

Abdullah, Nur Anisah ,  2022-06-08
[教育與未來設計學系] 期刊論文
World Futures Review 14 (2-4),　138-150
Studies, November 12 (2): 111-120. Buntoux L., Bengtsson D., Rosa A., Sweeney J.A., 2016. The JRC Scenario Exploration System- From study to serious

12484.  先進環保車輛購買決策之研究-以台北市計程車業者為例

許巧鶯; 姜翔騰; 王憲梅 ,  2013-06-14
[運輸管理學系暨研究所] 會議論文
兩岸經貿暨觀光第十四屆學術研討會論文集
許巧鶯 姜翔騰 王憲梅 先進環保車輛購買決策之研究-以台北市計程車業者為例 The study of purchasing decision for advanced clean vehicles- the case of taxi industry in Taipei 先進環保車輛;實質選擇權

12485.  A social network analysis of leading semiconductor companies' knowledge flow network

Ho, Yvonne; Chiu, Hongjen ,  2011-09-09
[國際企業學系暨研究所] 期刊論文
Asia Pacific Journal of Management 30, p.1265-1283
York LLC Social network theory;Knowledge flow; Patent citation;Centrality network position This study (1) constructs a knowledge flow network

12486.  花蓮縣阿美族兒童的族群認同發展之研究

陳麗華; 劉美慧 ,  1999
[課程與教學研究所] 期刊論文
花蓮師院學報=Journal of National Hualien Teachers College 9，頁177-226
示有相當比例的花蓮縣阿美族兒童與其本族文化有某種程度的隔閡。 This study aimed to investigate the development of ethnic identity among Amis children living in Hua-lien County

12487.  上市櫃公司自願設置審計委員會及審計委員會品質 之決定因素

李建然; 廖秀梅; 蔡佳育 ,  2016-05
[當代會計期刊] 第17卷第1期
Journal of Contemporary Accounting=當代會計期刊 17(1), pp.1-34
Stock Exchange and Over-The-Counter from 2007 to 2010 as a sample, this study examined the relationship between determinants of voluntary formation

12488.  盈餘管理之行為意圖：代理情境、道德發展與計畫行為理論之解釋

顏信輝; 張瑀珊; 吳美奇 ,  2016-06
[會計學系暨研究所] 期刊論文
臺大管理論叢 26(2), p.1-32
。 Based on Ajzen (1985) Theory of Planned Behavior (TPB) and the concept of agency theory as well as moral development, this study proposes a behavioral

12489.  統一速達：利用組織與策略創新維持競爭優勢

黃振豊; 鄭佳綾; 孔繁華; 李明昀 ,  2016-03
[會計學系暨研究所] 期刊論文
產業與管理論壇 18(1)，頁116-134
，出現宅配價格及淨利率持續下滑的警訊。統一速達在腹背受敵的情形下，持續調整經營策略目標並積極布局，建置完善的運輸網絡與提升理貨效率，藉由不斷發展創新業務提供差異化服務，創造更好的客戶體驗，以建立起品牌忠誠度，維持其產業龍頭的地位。 This case study explored

12490.  人力资本、人口组成与组织绩效：台湾会计师事务所之分析

張寶光; 陳心田 ,  2007-06
[會計學系暨研究所] 期刊論文
研究與發展管理=R&D Management 19，頁391-398
of human capital and organizational demography, this study, 14 yearly Annual Report of Accounting Firms surveyed by the Ministry of Finance of R. 0. C

12491.  計程車費率計算方式之研究

顏上堯; 陳妙珍; 何幸芝 ,  1997-03-01
[會計學系暨研究所] 期刊論文
會計評論 30，頁 223-251
and trip distance from aspects of time and space. Then we use nonlinear optimization to develop formula for calculating metered taxi fare. Finally, we

12492.  Application of a SWOT-FANP method

Lee, Yun-Huei ,  2013-12
[企業管理學系暨研究所] 期刊論文
Technological and Economic Development of Economy 19(4), pp.570-592
, but its main weakness is being incapable of quantitatively determining the weights and effects of alternative strategic criteria. Some studies’ use

12493.  A Multicriteria Analysis on the Strategies to Open Taiwan's Mobile Virtual Network Operators Services

Fu, Guey Lan; Yang, Chyan; Tzeng, Gwo Hshiung ,  2007-03
[企業管理學系暨研究所] 期刊論文
International Journal of Information Technology & Decision Making 6(1), pp.85-112
there are several methods to rank these fuzzy numbers, thas study decides to use COA to find the BNP value that is used to rank each strategy. We ase

12494.  臺灣地區電力尖峰負載預測之研究

劉美琦 ,  2001-06
[統計學系暨研究所] 期刊論文
淡江大學統計學系 劉美琦 臺灣地區電力尖峰負載預測之研究 A Study on the Taiwan Peak Electricity Load Forecasting Models 嘉義縣：南華大學環境管理研究所 尖峰負載預測;誤差修正模式;ARIMA單變量時間序列 Error

12495.  日本語学習人口が日本への留学に与える効果

小山直則 ,  2025-05
[全球政治經濟學系] 專書之單篇
第六屆「日本與全球政經變遷及影響」國際學術研討會, 初版
小山直則 日本語学習人口が日本への留学に与える効果 時英出版社 study abroad,;the population of Japanese language learners; Gravity model; Panel data analysis 本研究的論題為「日語學習人口對赴日留學的影

12496.  Multiple upstream modules regulate zebrafish myf5 expression

陳曜鴻; Chen, Yau-hung; Wang, Y. H.; Chang, M. Y.; Lin, C. Y.; Weng, C. W.; Westerfield, M; Tsai, H. J. ,  2007-01-03
[生命科學研究所] 期刊論文
BMC Developmental Biology 7, pp.1
orchestrated by multiple modules within the distal upstream region. This study provides an insight to understand the molecular control of myf5

12497.  The impact of financial development and bank characteristics on the operational performance of commercial banks in the Chinese transitional economy

吳秀玲; Wu, Hsiu-ling; Chen, Chien-hsun; Shiu, Fang-ying ,  2007-01-01
[國際企業學系暨研究所] 期刊論文
Journal of Economic Studies 34(5), pp.401-414
in Table III. 4. Empirical results The present study makes use of panel data (combining cross-sectional and time series data) for 14 Chinese commercial

12498.  台北市公私立小學學校行銷策略之研究

邱湘棻; Chiu, Hsiang-fen ,  2005
[教育政策與領導研究所] 學位論文
淡江大學教育政策與領導研究所碩士班 歐用生; Ou, Yang-sheng 邱湘棻 Chiu, Hsiang-fen 台北市公私立小學學校行銷策略之研究 臺北市公私立小學學校行銷策略之研究 A study on the school marketing strategies of public

12499.  影響大學生資訊使用行為之考量因素研究－以淡江大學為例

彭康鈞; Pern, Kang-jiun ,  2010
[教育科技學系暨研究所] 學位論文
of Cronbach α of the questionnaires is .88. The results of this study were summarized as below: 1. Digital natives prefered to use technology

12500.  The effects of individually personalized computer-based instructional program on solving mathematics problems

鄭宜佳; Cheng, Yi-chia; Ku, Heng-yu; Christi A. Harter; Liu, Pei-Lin; Ling Thompson ,  2007-05
[教育科技學系暨研究所] 期刊論文
Computers in Human Behavior 23(3), pp.1195-1210
2004 Abstract This study investigated the effects af an individually personalized compoter-bosed instruc- tional program on the achievement

12501.  Using DEA Windows Analysis to Estimate Taiwan Hsin Chu Science Park Operational Performance

孫嘉祈; 林亭汝 ,  2009-12
[國際企業學系暨研究所] 期刊論文
管理科學研究 5(2)，頁45-66
Hsinchu Science Park in Tuiwan for thu period 0050-5006. The study has indicated how use DEA approach to identify individual year that are less

12502.  A hybrid ANP model in fuzzy environments for strategic alliance partner selection in the airline industry

Liou, James J.-H.; Tzeng, Gwo-Hshiung; Tsai, Chieh-yuan; Hsu, Chao-Che ,  2011-06
[運輸管理學系暨研究所] 期刊論文
Applied Soft Computing 11(4), pp3515-3524
arising due to incomplete information and knowledge or inherent conflict between various departments. In this study fuzzy preference programming

12503.  An empirical study on vulnerable individual protection services in Taipei : The case of the blind and visually impaired

Tao, Chi-chung ,  2008-03-14
[運輸管理學系暨研究所] 期刊論文
Journal of the Eastern Asia Society for Transportation Studies 6, pp. 241-248
淡江大學運輸管理學系 Tao, Chi-chung An empirical study on vulnerable individual protection services in Taipei : The case of the blind and visually impaired

12504.  Collaborative Action Research for Reading Strategy Instruction

黃月貴; Shen,Ming-yueh ,  2007-11-01
[英文學系暨研究所] 期刊論文
Electronic Journal of Foreign Language Teaching 4(1), pp.108-121
. The general design of this study was bised on the cencepts of indi­  vidual differences, the action resuarch process – posong a questiun, planning

12505.  企業購併後員工工作報酬、工作滿意、組織承諾與離職意願之關聯性研究 : 以金融控股公司為例

李倩華; Lee, Chien-Hua ,  2011
[企業管理學系暨研究所] 學位論文
淡江大學企業管理學系碩士在職專班 吳坤山 李倩華 Lee, Chien-Hua 企業購併後員工工作報酬、工作滿意、組織承諾與離職意願之關聯性研究 : 以金融控股公司為例 A study on the relationships among work reward, job