8091.  服務品質、企業形象對連鎖咖啡店滿意及忠誠度影響之研究

李靖菱; Lee, Ching-Lin ,  2011
[國際企業學系暨研究所] 學位論文
), Marketing Management, 11th ed., Prentice Hall, New Jersey. Kotler, Ph.（1997）, Marketing Management, Analysis, Planning, Implementation and Control, 9th

8092.  商業銀行零售業務擴張策略分析 : 臺灣地區以S公司為例

陳朝郅; Chen, Chao-Chih ,  2011
[國際企業學系暨研究所] 學位論文
and tendency of returning to retail trades, Carter and McNuty (2005) that stressed on the bank development and profitability when the bank removes the control

8093.  銀行業競爭策略及經營模式差異化之探討

吳如玲; Wu, Ju-Ling ,  2011
[國際企業學系暨研究所] 學位論文
., The Structuring of Organization , Prentice-Hall,NJ, 1987. 7. Philip Kotler, MARKETING MANAGEMENT-Analysis, Planning , Implementation and Control, New Jersey

8094.  The study of consumer choice under a trade-off tasks between product aesthetic and functional attributes

胡家茗; HU, Chia-Ming ,  2011
[國際企業學系暨研究所] 學位論文
and Managing Competing Internal Preferences,” Academy of Management Review, 23 (2), 225–41. Bell, Stephen S., Morris B. Holbrook, and Michael R. Solomon (1991

8095.  企業金融客戶服務品質滿意度之研究 : 以萬泰銀行為例

陳俐玲; Chen, Li-Ling ,  2011
[國際企業學系暨研究所] 學位論文
. 18.Juran, J. M., Cryna, F. M. and Bingham, R. S. (1974), “ Quality Control Handbook”, New York: McGraw-Hill. 19.Kotler, P.(1987), “Principle

8096.  關係銷售對顧客滿意度之研究 : 以美髮沙龍產業為例

陳淑薔; Chen, Shu-Chiang ,  2011
[國際企業學系暨研究所] 學位論文
, Asia-Australia Marketing Journal, Vol. 2, No. 1, pp.45-54. 29. Kotler P., （1991）, Marketing management: Analysis, Planning, Implementation and Control

8097.  連鎖咖啡店品牌知覺之定位分析之研究

李承遠; Lee, Chang-Yuan ,  2011
[國際企業學系暨研究所] 學位論文
,” Journal of Retailing, Vol.52 (2), pp.23-32. Kotler P. (1992), Marketing Management, Analysis, Planning, Implementation and Control, 7th ed., pp.263.

8098.  臺灣地區大學校園危險管理與保險規劃之研究

王怡汶; Wang, Yi-Wen ,  2011
[風險管理與保險學系] 學位論文
the control tactics of the risk, and reduces frequency of happening and the rage of losses to a minimum. Meanwhile, conclude the basic concept

8099.  健全我國保險經紀人制度之研究

吳晃綾; Wu, Huang Ling ,  2011
[風險管理與保險學系] 學位論文
market. However, while the insurance broker channels have expanded, many problems have raised. For example, brokers control market price and use

8100.  保險代理人佣酬考量因素之研究

楊誌正; Yang, Chin-Jeng ,  2011
[風險管理與保險學系] 學位論文
. Dessler, G., Human Resource Management, Prentice Hall Inc.,1994. 7. Donald, L.M., Corporate Risk Control, John & Sons, Inc., 1996. 8. Flitner, A.L.