4541.  戲劇之故事行銷對於同理心與購買意願影響 : 以知覺價值為干擾變數

苗睿芩; Miao, Jui-Chin ,  2015
[Graduate Institute & Department of Business Administration] Thesis
the drama is put on the screen. The objectives of the study are to explore the story marketing integrated in the drama’s story, and discuss the key factors

4542.  建材業員工辦公室節能行為影響因素之研究

蘇志宗; Su, Chih-Tsung ,  2015
[Graduate Institute & Department of Business Administration] Thesis
中介效果。 This study examines the possible benefits and effects of “attitude toward behavior”, “subject norm” and “perceived behavioral control

4543.  從廣告文案探討競爭策略

童憶穎; Tong, Yi-Ying ,  2015
[Graduate Institute & Department of Business Administration] Thesis
, this study reverses the strategy management process; that is, explores the competitive strategy from the contents of advertising copy. This study

4544.  美魔女代言人可信度與女性消費者購買意願關係之研究 : 以臉部保養品為例

張雅筑; Chang, Ya-Jhu ,  2015
[Graduate Institute & Department of Business Administration] Thesis
to attract the consumers. Therefore, this study takes two examples of Taiwanese ageless spokeswomen who spoke for facial skin care products

4545.  以整合性科技接受理論2、知覺風險及知覺信任觀點探討消費者使用Beacon應用程式之行為意圖

陳加倫; Chen, Chia-Lun ,  2015
[Graduate Institute & Department of Business Administration] Thesis
important that explore consumers'' intention to adopt the Beacon App. The major objective of this study is to explore consumers'' intention to adopt

4546.  從兩岸三地企業名人語錄探討SWOT因子及其策略意涵

黃姿樺; Huang, Tzu-Hua ,  2015
[Graduate Institute & Department of Business Administration] Thesis
to be victor. This study explores the key factors in multiple combinations and the adaptation of key factors based on the E-SWOT analysis which

4547.  產品創新、供應商關係、品牌權益、服務品質對公司績效之影響 : 以雄獅旅行社為例

李明峰; Lee, Ming-Feng ,  2015
[Graduate Institute & Department of Accounting] Thesis
Service Corporation, and we use questionnaires to collect data. In this study, 235 questionnaires were issued, and 103 questionnaires were valid, effective

4548.  兩稅合一制度對於台灣總體經濟與財政之影響

張嘉真; Chang, Chia-Chen ,  2015
[Graduate Institute & Department of Accounting] Thesis
the economic growth. The effect of the taxation reform is not as expected. Accordingly, this study used the macroeconomic data of Taiwan from 1982 to 2013

4549.  會計人員知識的分類、知識分享對工作績效之影響 : 以食品、日用品製造公司為例

王雅慧; Wang, Ya-Hui ,  2015
[Graduate Institute & Department of Accounting] Thesis
與工作績效有顯著正向影響。 This study aims to investigate the impact on work performance of food and commodity manufacturing company accountant''s knowledge type

4550.  獨立董事特性與財務報導品質之關聯性

黃宇瑄; Huang, Yu-Hsuan ,  2015
[Graduate Institute & Department of Accounting] Thesis
，在2002年後遵循審查準則設置獨立董事方上市上櫃之公司，其獨立董事特性對財務報導品質的影響較佳，由此可知，藉由法規強制規範獨立董事的設置確有其必要性。我們期望本研究結果將能作為企業未來聘任獨立董事的依據，幫助公司尋找人才，以健全台灣獨立董事制度發展。 　　In this study, we