14551.  品牌行銷策略對新產品開發績效之影響 : 以產品特性為干擾變數

劉漢文; Liu, Han-Wen ,  2014
[Graduate Institute & Department of Business Administration] Thesis
, J. C., Jain, D. C., & Chintagunta, P. K. (1992). Customer value assessment in business markets: A state-of-practice study. Journal of Business

14552.  家事服務員專業知能對顧客滿意度之關聯性分析

周冠宇; Chou, Kuan-Yu ,  2014
[Graduate Institute & Department of Business Administration] Thesis
keeper professional knowledge part, therefore, the present study is to further explore the family attendant professional knowledge on customer

14553.  國產電影價值因素 : 網路資訊傳遞之影響

蘇怡文; Su, Yi-Wen ,  2014
[Graduate Institute & Department of Accounting] Thesis
, D. 2004. Using online conversations to study word-of-mouth communication. Marketing Science. 23(4),:545–560. Henning-Thurau, T. M. H. and Walsh

14554.  民眾規避補充保險費行為之探討

張韡譯; Chang, Wei-Yi ,  2014
[Graduate Institute & Department of Accounting] Thesis
of this paper is to explore characteristics of circumvention. This study will use the Center for Public Policy and Law (CPPL), National Taiwan University

14555.  注意力對投資人股票買賣行為之研究

彭冠文; Peng, Kuan-Wen ,  2014
[Graduate Institute & Department of Accounting] Thesis
決策之關係。實證結果顯示報酬及新聞對個人投資人之買入行為呈現顯著正相關；交易量對於機構投資人之買入行為呈現顯著正相關、報酬及新聞對於機構投資人之買入行為呈現顯著負相關。因此，不論是個人投資人或機構投資人其股票買賣行為皆會受注意力所影響。 The purpose of this study

14556.  影響土地增值稅稅收變動之實證研究

任燕雪; Jen, Yen-Hsueh ,  2014
[Graduate Institute & Department of Accounting] Thesis
economic development, the government decided to reduce estate and gift tax rates in the year of 2009. Consequently, this study objectives

14557.  都會區電動汽車共享服務市場區隔與使用者特性之研究

王麒鈞; Wang, Chi-Chun ,  2014
[Graduate Institute & Department of Transportation Management] Thesis
淡江大學運輸管理學系碩士班 鍾智林; Chung, Chih-Lin; 陶治中; Tao, Chi-Chung 王麒鈞 Wang, Chi-Chun 都會區電動汽車共享服務市場區隔與使用者特性之研究 A study of market segmentation and user

14558.  公務機關危機管理之研究 : 以醫療轉診案為例

洪秀昭; Hung, Hsiu-Chao ,  2014
[Graduate Institute & Department of Public Administration] Thesis
淡江大學公共行政學系公共政策碩士在職專班 邱志淳; Chiu, Chih-Chun 洪秀昭 Hung, Hsiu-Chao 公務機關危機管理之研究 : 以醫療轉診案為例 A study on crisis management in government institutions

14559.  民眾對公營銀行行員服務品質與廉潔度認知之調查研究 : 以臺灣銀行為例

孫錦雲; Sun, Ching-Yun ,  2014
[Graduate Institute & Department of Public Administration] Thesis
of tellers in government-owned banks : a case study of the Bank of Taiwan 服務品質;效能;廉潔;廉政倫理規範;Quality of Service;Efficacy;Integrity;Ethics Directions 本研

14560.  整合馬可夫決策過程與演化策略於企業財務危機規則擷取

孟芮賢; Meng, Jui-Hsien ,  2014
[Graduate Institute & Department of Information Management] Thesis
. 　　This study focused on exploring financial distress alert in corporate business, and search for financial distress rules based on dynamic financial