14411.  財務指標在多角化差異下對本國銀行績效之影響 : 縱橫平滑移轉模型之應用

徐立婷; Hsu, Li-Ting ,  2012
[Graduate Institute & Department of Banking and Finance] Thesis
銀行的結構不同，除了逾放比率外，其餘變數對銀行獲利績效都有不同的影響效果。 The purpose of this study is to investigate the effect of diversification on the performance of banks by using

14412.  民間參與公共建設BOT案營運之財務績效分析 : 以臺北車站特定專用區交九用地開發案為例

賴志維; Lai, Chih-Wei ,  2012
[Graduate Institute & Department of Industrial Economics] Thesis
the emergent trend of policy development. This study then use the Taipei District Parcel No.T-9. The government have no any investment in this case

14413.  臺灣製造業中小企業市場占有率之研究 : 2001-2006年之實證

楊智琇; Yang, Chih-Hsiu ,  2012
[Graduate Institute & Department of Industrial Economics] Thesis
；產業的研發密集度愈高，中小企業市場占有率愈低。 In this study, we use census data from 2001 to 2006 and run the regression model in order to understand the determinants

14414.  以生活型態之集群分析男性面膜購買行為

邱嘉政; Chiu, Chia-Cheng ,  2012
[Graduate Institute & Department of International Business] Thesis
the use of skincare products has become another trend. 　　This study attempts to survey through a questionnaire, taking life style and consumer purchase

14415.  有機商品消費者之態度, 知覺行為控制, 主觀規範對購買意圖影響之研究 : 以TPB模式進行探討

張惠娟; Chang, Hui-Chuan ,  2012
[Graduate Institute & Department of International Business] Thesis
淡江大學國際企業學系碩士在職專班 張俊惠; Chang, Chun-Hui 張惠娟 Chang, Hui-Chuan 有機商品消費者之態度, 知覺行為控制, 主觀規範對購買意圖影響之研究 : 以TPB模式進行探討 A study of the effect of consumer's

14416.  消費者如何消費品牌故事 : 故事的生命歷程觀點

陳律伶; Chen, Lu-Ling ,  2012
[Graduate Institute & Department of International Business] Thesis
the long lasting lifetime. This study is aimed to know why some brand stories have the dateless lifetime, how these stories develop through the test

14417.  政府抑制房價措施對大臺北都會區房價及銀行房貸業務之影響

林洽民; Lin, Char-Ming ,  2013
[Graduate Institute & Department of International Business] Thesis
, we use statistical analysis and T-test, to study if there is any significant change before and after the government implement curbing house price

14418.  價格折扣與限制性促銷對知覺品質和購買意願之影響

朱冠宇; Chu, Guan-Yu ,  2012
[Graduate Institute & Department of International Business] Thesis
are similar, it is not sure whether their effects are the same. In order to discuss this topic, this study specifically chooses two promotional types-- “fifty

14419.  影響理財專員保險業績之因素探討

藍永芳; Lan, Yung-Fang ,  2012
[Graduate Institute & Department of Insurance Insurance] Thesis
淡江大學保險學系保險經營碩士在職專班 郝充仁 藍永芳 Lan, Yung-Fang 影響理財專員保險業績之因素探討 A study on financial advisors' performance of insurance 理財專員;銀行保險;激勵活動;人格特質;financial

14420.  長壽風險下健康支出對家計單位投資決策之影響

陳婉婷; Chen, Wan-Ting ,  2012
[Graduate Institute & Department of Insurance Insurance] Thesis
. This study uses the experimental economics to examine the effects of health expenditure on investment decisions of households under longevity risk