淡江大學機構典藏

10421.  以技術接受模型探討線上訂房網站之使用意願

林傳晉; Lin, Chuan-Chin ,  2016
[Graduate Institute & Department of International Business] Thesis
, people used to shop online by 3C products. It also change the way of how to book hotel. Therefore, this study will use TAM model to research how perceived

10422.  行動通訊協力廠商經營策略之研究 : 以立成科技為例

謝羽潔; Hsieh, Yu-Chieh ,  2016
[Graduate Institute & Department of International Business] Thesis
淡江大學國際行銷碩士在職專班 蔡政言 謝羽潔 Hsieh, Yu-Chieh 行動通訊協力廠商經營策略之研究 : 以立成科技為例 The study of the business strategy of mobile communication service providers

10423.  航空業品牌結合擴張市場佔有率競爭策略之探討 : 以台灣地區E公司為例

賴香羽; Lai, Hsiang-Yu ,  2016
[Graduate Institute & Department of International Business] Thesis
of the aviation industry competitive strategy to expand brand of binding : a case study on the E airline company in Taiwan 航空業;競爭策略;品牌結合;市佔率;異業結盟;Aviation

10424.  公司治理與資產配置策略對臺灣壽險業經營績效之影響

邱俐齊; Chiu, Li-Chi ,  2016
[Graduate Institute & Department of Insurance Insurance] Thesis
前折舊前淨利率呈顯著正相關；資本適足率與稅前資產報酬率、稅前投資報酬率及稅前息前折舊前淨利率呈顯著正相關。 This study discusses the impact of corporate governance and asset allocation strategy

10425.  電子商務與大數據在壽險應用之研究

田佳儒; Tien, Chia-ju ,  2016
[Graduate Institute & Department of Insurance Insurance] Thesis
淡江大學保險學系保險經營碩士在職專班 高棟梁; Kao, Tong-Liang 田佳儒 Tien, Chia-ju 電子商務與大數據在壽險應用之研究 A study on the application of e-commerce and big data in life insurance

10426.  探究超跑精品之消費者需求與行銷策略

黃東慶; Huang, Tung-Ching ,  2016
[Department of Management Sciences] Thesis
and marketing strategy of supercar boutique. The research method adopted by case study, deeper on supercar boutique''s consumer behavior. The results

10427.  具風險考量之距離基礎多階段多準則決策模型之研究 : 全球基金績效評比之應用

闞敏真; Kan, Min-Chen ,  2016
[Department of Management Sciences] Thesis
淡江大學管理科學學系碩士班 時序時; 繆震宇 闞敏真 Kan, Min-Chen 具風險考量之距離基礎多階段多準則決策模型之研究 : 全球基金績效評比之應用 A study on Distance-based Multi-stage MCDM Models with risk

10428.  機關成員對內部控制之角色認知對內部控制成效影響之研究 : 以某公立博物館為例

何秀蓮; Ho, Hsiu-Lien ,  2016
[Graduate Institute & Department of Accounting] Thesis
control effectiveness : a case study of a National Museum 內部控制;角色認知;Internal Contro;role perception 為使組織內各單位的業務皆能依常軌順遂運作，建立一套內部控制制度早已成為民間企業管理過程中重要的一環，行

10429.  農田水利會多角化經營內部控制機制建構之研究 : 以都市型農田水利會為個案

張坤釧; Chang, Kun-Chuan ,  2016
[Graduate Institute & Department of Public Administration] Thesis
淡江大學公共行政學系公共政策碩士在職專班 黃一峯 張坤釧 Chang, Kun-Chuan 農田水利會多角化經營內部控制機制建構之研究 : 以都市型農田水利會為個案 The study on internal control mechanism for business

10430.  以行為推理理論探討使用HCE手機信用卡之意願

廖珮臻; Liao, Pei-Chen ,  2016
[Graduate Institute & Department of Information Management] Thesis
, customers are more willing to embrace the area of mobile payment. This study employs the behavior reasoning theory as the base framework. It also refers