4421.  社群媒體之行銷功能對品牌權益影響之研究 : 以壽險公司為例

何世玉; He, Shih-Yu ,  2015
[Graduate Institute & Department of Business Administration] Thesis
of communication, user control, and time in shaping perceptions of interactivity. Journal of Advertising Research, 31(3),29-42. Mohammadian, M

4422.  以整合性科技接受理論2、知覺風險及知覺信任觀點探討消費者使用Beacon應用程式之行為意圖

陳加倫; Chen, Chia-Lun ,  2015
[Graduate Institute & Department of Business Administration] Thesis
in the same time. Beacon is the key factor. Customers enter the environment of the physical channel coexist with virtual channel by adopting Beacon

4423.  A生技公司之顧客教育、顧客準備程度與顧客參與關聯之探討 : 以牛樟芝保健品為例

陳惠英; Chen, Hui-Ying ,  2015
[Graduate Institute & Department of Business Administration] Thesis
of products, where distributors are in charge of sales and marketing. To reduce the risk, shorten the time and compliance with food decree of new product

4424.  行動餐車商業模式平台建構之研究

馬群凌; Ma, Chun-Ling ,  2015
[Graduate Institute & Department of Business Administration] Thesis
reservation, meal reservation, pick up and payment. It will also provides cloud services for real time inquiry for activities, Food truck and maintenance

4425.  管制性產業查核經驗與審計品質之關聯性

劉原良; Liu, Yuan-Liang ,  2015
[Graduate Institute & Department of Accounting] Thesis
of audit quality. The Accounting Review 80(2): 585-612. Gow, I. D., G. Ormazabal, and D. J. Taylor. 2010. Correcting for cross-sectional and time-series

4426.  利害關係人、綠色組織文化、企業綠色管理與組織績效之關聯研究

李慧莉; Li, Hui-Li ,  2015
[Graduate Institute & Department of Accounting] Thesis
綠色管理對於組織績效有顯著正向影響。 In recent years, Company has been developing rapidly in the worldwide. As time goes by, many companies become rich and prosperous

4427.  淡江大學「社團經營與實作課程」評估之研究

孫慕亞; Sun, Mu-Ya ,  2015
[Graduate Institute & Department of Public Administration] Thesis
. Results level: Evaluate the effectiveness of course and its application in real life situation. The result from the data analysis has shown

4428.  公共服務動機與個人/組織契合度對服務導向組織公民行為之影響 : 以大學行政人員為例

周秀芳; Chou, Hsiu-Fang ,  2015
[Graduate Institute & Department of Public Administration] Thesis
in social life. New York: Wiley. Borman, W.C., & Motowidlo, S.J. (1993). Expanding the criterion demaiin to include elements of contextual performance. San

4429.  了解東西方社交網路服務幸福感與忠誠度之差異 : 以臺灣與瑞典大學生比較

謝欣樺; Hsieh, Hsin-Hua ,  2015
[Graduate Institute & Department of Information Management] Thesis
mastery)。而個人幸福感為自我接受(Self-acceptance)、自主性(Autonomy)、生活目的(Purple in life)和自我成長(Personal growth)。在Facebook的跨文化統計調查有效數據來自台灣的大學生558份及瑞典的大學生336份所填寫的問卷。從偏最小平方

4430.  以網路分析程序法探討影響服務體驗關鍵因素

莊宜郡; Chuang, I-Chun ,  2015
[Graduate Institute & Department of Information Management] Thesis
hotels should consider the criterion of employee and customer at the same time for delivering high quality service experience. According to our research