7751.  生活模式對單身輕熟齡女性理財行為影響之分析

林瑜莉; Lin, Yu-li ,  2008
[Graduate Institute & Department of International Business] Thesis
& Sons, 1969. 10.Kotler, P., Marketing Management: Analysis, Planning, Implementation, and Control, Prentice-Hall, Inc, 9th ed,1998. 11.Lazer, W

7752.  口碑傳播應用於即時通訊系統接受程度之研究 : 以MSN使用者為例

孫昊; Sun, Hao ,  2009
[Graduate Institute & Department of International Business] Thesis
(1986), Prediction of goal–directed behavior: attitudes , intention and perceived behavioral control”. Journal of Experimental Social Psychology , 22

7753.  勞工參與公司治理和銀行利差決策

游毓瑾; Yu, Yu-chin ,  2008
[Graduate Institute & Department of International Business] Thesis
Control,” American Economic Review, 79, 4, 842-852. Mullins, H., and D. Pyle (1994) “Liquidation Costs and Risk-Based Bank Capital,” Journal

7754.  綠色消費者類型與綠色廣告效果間之關係研究

曾韋綾; Tseng, Wei-ling ,  2009
[Graduate Institute & Department of International Business] Thesis
(1993), Green Marketing, Pitman Publishing, London. 21. Kotler, Philip (1997), Matketing Management-Analysis, Planning, Implementation, and Control, New

7755.  台灣投資中國大陸股票市場之研究

葉平界; Yeh, Ping-chieh ,  2005
[Graduate Institute & Department of International Business] Thesis
to do something for the occasion the angry overheated pressure with expand openly, implement the macro adjustment and control policy, so under

7756.  臺灣大學生大型量販店商店印象與購買決策之比較研究

湯佳霖; Tang, Jia-lin ,  2006
[Graduate Institute & Department of International Business] Thesis
manmgement: Analysis, Planning, Implementation and Control, Seventh Edition, Prentice-Hall International London, 1991. 17. Lindquist, Jay D.（1974）. Meaning

7757.  文化創意產業之代言人對廣告效果之影響

林沛臻; Lin, Pei-jhen ,  2008
[Graduate Institute & Department of International Business] Thesis
. 22.Kolter, P. (1991), Marketing Management Analysis Planning and Control, 7 ed., New Jersey: Prentice Hall Inc Press. 23.MacKenzie, S. B. and R. J. Lutz(1989

7758.  地方傳統產業「創新經營」之研究

林莉娟; Lin, Li-chuan ,  2008
[Graduate Institute & Department of International Business] Thesis
of Marketing, 53(1), 70-79. 15. Kotler, P. (2000), Marketing Management: Analysis Planning and Control, Prentice Hall. 16. Langley, David J, Nico Pals

7759.  生活型態、購買行為與市場區隔之研究 : 以男性保養產品為例

徐智伽; Hsu, Chih-chia ,  2006
[Graduate Institute & Department of International Business] Thesis
., The Principles of Marketing, Englewood Cliff, New Jersey: Prentice-Hall Inc., 1986. 12. Kolter P., Marketing Management: Analysis, Planning, and Control, 3rd ed

7760.  量販店競爭策略形成之探討 : 以台灣地區TESCO特易購公司為例

杜青霞; Tu, Ching-hsia ,  2005
[Graduate Institute & Department of International Business] Thesis
and strategies so as to assess the internal environmental factors and external environmental factors through the mission statement of the target company

7761.  量販業之跨國供應商採購行為模式研究 : 以WAL-MART在中國大陸採購為例

李政和; Lee, Cheng-ho ,  2005
[Graduate Institute & Department of International Business] Thesis
. (1994) ,Marketing : Analysis , Planning, Implementation, and Control , 8th ed., Prentice Hall Kotler _ .(1999) ,Marketing Management an Asian Perspective

7762.  網路購物商店的特性與購物者的特徵對顧客態度與購買意願之影響

黃怡珮; Huang, I-pei ,  2005
[Graduate Institute & Department of International Business] Thesis
泰書局。 方世榮譯（1998），Kotler Philip, “Marketing management: analysis, planning, implementation, and control, ” 9th ed., Prentice-Hall, Inc.，東華書局。 田文良（2000

7763.  口味偏好、購買類型與產品屬性之研究

吳兆豐; Wu, Zhao-feng ,  2007
[Graduate Institute & Department of International Business] Thesis
Management: Analysis, Planning, Implementation, and Control,” 9th ed., Prentice-Hall, Inc. Kotler, P.(2000), “Marketing Management (millennium ed.),” New

7764.  台灣IC設計業公司技術定位之研究 : 使用美國專利資料

黃建龍; Huang, Jian-lung ,  2007
[Graduate Institute & Department of International Business] Thesis
Test,” Organization Science, Vol.6(1), pp.76-81. 25. Kolter, Philip 1997, Marketing Management ： Analysis, Planning, Implementation, and Control, 9th

7765.  外資銀行進入中國決定因素的實證研究

謝志宜; Hsieh, Chih-yi ,  2009
[Graduate Institute & Department of International Business] Thesis
of Foreign banks in the United States”, Journal of Economics and Business, 46, 367–379 19.Gorton, G.D., Rosen, R., 1995, “Corporate control

7766.  人口統計與購買經驗變數影響液晶電視購買決策之探討 : 以台北市消費者為例

陳亭竹; Chen, Ting-tsu ,  2007
[Graduate Institute & Department of International Business] Thesis
and control”, Marketing Management, 9th ed., Prentice-Hall Inc.,. 11. Marcus (1975). Modern Marketing N. Y. Ran House. 12. McCarthy,Jerome,E.(1981

7767.  日本退休族群來臺長宿旅遊推廣策略之研究

林瑛陽; Lin, Ying-yang ,  2008
[Graduate Institute & Department of International Business] Thesis
, and Control, 9th, New Jersey：Prentice Hall. 12. Laurent, G. and Kapferer. J.N., （1985）. Measuring Consumer Involvement Profiles, Journal

7768.  亞洲國家證券市場結構影響企業上市因素之探討-以香港、印尼、馬來西亞、菲律賓和臺灣為例

郭育良; Guo, Yu-liang ,  2008
[Graduate Institute & Department of International Business] Thesis
Review. Chapter three is the Profile of Equity Markets. Chapter four is the Listing Regulations. Chapter five is the Policy Tools to Control Market

7769.  消費者對網路銀行使用滿意度之研究

莊朝凱; Chuang, Chao-kai ,  2009
[Graduate Institute & Department of International Business] Thesis
Management: Analysis, Planning, Implementation, and Control,” 9th ed., New Jersey: David Borkow Sky. Kolter, P. (1997), “Marketing Management

7770.  複合式餐廳的經營策略 : 以B餐廳為例

廖建銘; Liao, Chien-ming ,  2009
[Graduate Institute & Department of International Business] Thesis
. (1999). Marketing, Management-Analysis, Planning, Implementation, and Control, 9th 9.Maslow, A. H. (1970). Motivation and personality, 2nded. New York

7771.  行銷溝通對滿意度與忠誠度的影響 : 以資訊網路零售商為例

侯雅丰; Hou, Ya-feng ,  2009
[Graduate Institute & Department of International Business] Thesis
, Planning, Implementation and Control (7th edition), New Jersey: Prentice-Hall. Kotler, P. (2000), Marketing Management (10th edition), New Jersey

7772.  從國際保險監理原則反洗錢觀點探究我國保險洗錢防制

李建興; Lee, Chien-shin ,  2009
[Graduate Institute & Department of Insurance Insurance] Thesis
, International Narcotics Control Strategy Report March 1997。 二、中文部份 1.「反洗錢法」，中華人民共和國，2006年10月。 2.「金融機構大額交易和可疑交易報告管理辦法」，中國人民銀行，2006年11月。 3.「洗錢防制工作年報」，法務部調查局

7773.  銀行顧客購買投資型保險商品情況與意願研究

翁根城; Weng, Ken-cheng ,  2007
[Graduate Institute & Department of Insurance Insurance] Thesis
effectively control on cost instead of relying only on agency sales force. It had resulted in highly growth of bancassurnace channels. According

7774.  臺灣證券商經營風險與保險規劃之研究

高章莉; Kao, Chang-li ,  2008
[Graduate Institute & Department of Insurance Insurance] Thesis
，2002年7月17日公布。 35.證券商管理規則，2007年1月3日修正。 二、英文部分 1.The International Organization of Securities Commissions, May 1998, Risk Management and Control

7775.  員工誠實保證保險之研究

張翊德; Chang, I-te ,  2007
[Graduate Institute & Department of Insurance Insurance] Thesis
System;Fidelity Bond Insurance;Risk Control 近年來員工不誠實行為之損失案件層出不窮，損失金額屢創新高，已成為企業經營上之一大隱憂；再者，傳統之人事保證制度無論對雇主或員工而言，均有諸多不便之處。有鑑於此，結合保險與保證功能之「員工誠實保證保險」遂因應而生，成為