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    Items for Author "Fang, Y. H." 

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    Showing 79 items.

    Collection Date Title Authors Bitstream
    [管理科學學系暨研究所] 期刊論文 2018 On Electronic Word-of-Mouth Diffusion in Social Networks: Curiosity and Influence Fang, Yu-Hui; Tang, Kwei; Li, Chia-Ying; Wu, Chia-Chi
    [會計學系暨研究所] 研究報告 2013-08 由情感及好奇觀點探索社交網站上網路口碑之採用 方郁惠
    [會計學系暨研究所] 研究報告 2012-08 社交網站上網路口碑之可信度 方郁惠
    [會計學系暨研究所] 研究報告 2011-08 探索電子窗飾行為對網路交易意圖的影響 方郁惠
    [會計學系暨研究所] 期刊論文 2023-10-18 Can AI chatbots help retain customers? An integrative perspective using affordance theory and service-domain logic Fang, Yu-hui
    [會計學系暨研究所] 期刊論文 2023-09-06 Investigating drivers of service extension success for a super app Fang, Yu-hui
    [會計學系暨研究所] 期刊論文 2022-12-31 Knowledge Hiding and sharing with mobile social networking applications: an integrated model of antecedents and outcomes Fang, Yu-hui
    [會計學系暨研究所] 期刊論文 2022-12 Does the Sharing Economy Change Conventional Consumption Modes? Fang, Y.H.; Li, C.Y.
    [會計學系暨研究所] 期刊論文 2022-01 Knowledge Hiding and sharing with mobile social networking applications: an integrated model of antecedents and outcomes Fang, Yu-Hui; Li, Chia-Ying
    [會計學系暨研究所] 期刊論文 2021-10-01 A Dual Process Model of Help Seeking in Social Media Websites Yu-Hui Fang
    [會計學系暨研究所] 期刊論文 2021-07 Toward better purchase decision-performance: Linking person-environment fit to explorative and exploitative use of branded applications Chia-Ying Li; Yu-Hui Fang
    [會計學系暨研究所] 期刊論文 2021-05-17 Value proposition as a catalyst for innovative service experience: the case of smart-tourism destinations Li, C.Y.; Fang, Y.H.; Sukoco, B.M.
    [會計學系暨研究所] 期刊論文 2021-03-02 How does participation and browsing affect continuance intention in virtual communities? An integration of curiosity theory and subjective well-being Fang, Yu-Hui.; Li, Chia-.Ying; Arain, Ghulam Arain; Bhatti, Zeeshan Ahmed
    [會計學系暨研究所] 期刊論文 2020-08-03 Constructive voice behavior for social change on social networking sites: A reflection of moral identity Bhatti, Z.A.; Arain, G.A.; Akram, S.; Fang, Y.H.; Yasin, H.M.
    [會計學系暨研究所] 期刊論文 2020-05 I Searched, I Collected, I Experienced: Exploring How Mobile Augmented Reality Makes the Players Go Chia-Ying Li; Yu-Hui Fang
    [會計學系暨研究所] 期刊論文 2020-04-08 Building Brand Loyalty and Endorsement with Brand Pages: Integration of the Lens of Affordance and Customer-dominant Logic Fang, Yu-Hui; Li, Chia-Ying; Bhatti, Zeeshan Ahmed
    [會計學系暨研究所] 期刊論文 2020-03-12 Top-down knowledge hiding and innovative work behavior (IWB): a three-way moderated-mediation analysis of self-efficacy and local/foreign status" Arain, Ghulam Ali; Bhatti, Zeeshan Ahmed; Hameed, Imran; Fang, Yu-Hui
    [會計學系暨研究所] 期刊論文 2019-12 Leveraging Sociability for Trust Building on Social Commerce Sites Fang, Y.H.; Li, C.Y
    [會計學系暨研究所] 期刊論文 2019-10-05 Top-Down Knowledge Hiding and Innovative Work Behavior (IWB): A Three-way Moderated-Mediation Analysis of Self-Efficacy and Local/Foreign Status Arain, G.A.; Bhatti, Z.A.; Imran, H.; Fang, Y.H.
    [會計學系暨研究所] 期刊論文 2019-07-30 遊戲「直播」間?遊戲化對直播持續使用意圖之影響 李家瑩; 方郁惠; 溫冠倫
    [會計學系暨研究所] 期刊論文 2019-04 An app a day keeps a customer connected: Explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic Yu-Hui Fang
    [會計學系暨研究所] 期刊論文 2019-02-05 A Dual Process Model of Help Seeking in Social Media Websites Fang, Yu-Hui
    [會計學系暨研究所] 期刊論文 2019 Predicting Continuance Intention toward Mobile Branded Apps through Satisfaction and Attachment Li, Chia-Ying; Fang, Yu-Hui
    [會計學系暨研究所] 期刊論文 2018-11-07 Top-Down Knowledge Hiding in Organizations: An Empirical Study of the Consequences of Supervisor Knowledge Hiding Among Local and Foreign Workers in the Middle East Fang, Yu-hui
    [會計學系暨研究所] 期刊論文 2017-10 Exploring Task-Service Fit and Usefulness on Branded Applications Continuance Yu-Hui Fang
    [會計學系暨研究所] 期刊論文 2017-08 Coping with Fear and Guilt using Mobile Social Networking Applications: Knowledge Hiding, Loafing, and Sharing Yu-Hui Fang
    [會計學系暨研究所] 期刊論文 2017-02 Involuntary Migration in Cyberspaces: The Case of MSN Messenger Discontinuation Yu-Hui Fang; Kwei Tang
    [會計學系暨研究所] 期刊論文 2016-12-20 Beyond the Usefulness of Branded Applications: Insights from Consumer-Brand Engagement and Self-Construal Perspectives Fang, Yu-hui
    [會計學系暨研究所] 期刊論文 2016-11-22 On Electronic Word-of-Mouth Diffusion in Social Networks: Curiosity and Influence Yu-Hui Fang
    [會計學系暨研究所] 期刊論文 2015-11 Building Community Citizenship Behaviors: The Relative Role of Attachment and Satisfaction Chiu, Chao-Min; Fang, Yu-Hui; Wang, Eric T G
    [會計學系暨研究所] 期刊論文 2015-01-10 How online service recovery approaches bolster recovery performance? A multi-level perspective Chia-Ying Li; Yu-Hui Fang
    [會計學系暨研究所] 期刊論文 2014-08 Perceived deception in online auctions: Antecedents and consequences Fang, Yu-Hui; Li, Chia-Ying
    [會計學系暨研究所] 期刊論文 2014-04-01 Exploring Online Double Deviation Effect from Psychological Contract Violation, Emotion, and Power Perspectives Fang, Y. H.; Chiu, C. M.
    [會計學系暨研究所] 期刊論文 2014-03 Beyond the Credibility of Electronic Word of Mouth: Exploring eWOM Adoption on Social Networking Sites from Affective and Curiosity Perspectives Fang, Yu-Hui; 方郁惠
    [會計學系暨研究所] 期刊論文 2014-01 Understanding Customers’ Repeat Purchase Intentions in B2C E-commerce: The Roles of Utilitarian Value, Hedonic Value, and Perceived Risk Chiu, C.M.; Wang, E.T.G.; Fang, Y.H.; Huang, H.Y.
    [會計學系暨研究所] 期刊論文 2013-12-13 On Online Repurchase Intentions: Antecedents and the Moderating Role of Switching Cost Chiu, Chao-Min; Fang, Yu-Hui; Cheng, Hsiang-Lan; Yen, Chiahui; Chiu, Chao-Min;
    [會計學系暨研究所] 期刊論文 2013-09 以期望理論及公平理論探討線上服務失誤補救 李家瑩; 方郁惠; 吳柏勳; 李家瑩
    [會計學系暨研究所] 期刊論文 2012-09-01 Does online interactivity matter? Exploring the role of interactivity strategies in consumer decision making Fang, Yu-Hui; Fang, Yu-Hui
    [會計學系暨研究所] 期刊論文 2011-05 Understanding customers' satisfaction and repurchase intentions: An integration of IS success model, trust, and justice Fang, Yu-Hui; Chiu, Chao-Min; Wang, Eric T.G.
    [會計學系暨研究所] 期刊論文 2010-03-01 In Justice We Trust: Exploring Knowledge Sharing Continuance Intentions in Virtual Communities of Practice 方郁惠; Chiu, C. M.
    [會計學系暨研究所] 期刊論文 2009-08-01 Determinants of Customer Repurchase Intention in Online Shopping 方郁惠; Chiu, C. M.; Chang, C. C.; Cheng, H. L.
    [會計學系暨研究所] 會議論文 2023-12-08 以保護動機理論探討使用生成式人工智慧之意圖 方郁惠; 陳怡君
    [會計學系暨研究所] 會議論文 2023-12-08 探索影響生成式人工智慧之持續使用意圖-以ChatGPT為例 方郁惠; 陳奕霖
    [會計學系暨研究所] 會議論文 2023-12-08 探索影響行動商務訂閱之因素-以便利商店應用程式為例 方郁惠; 夏菱
    [會計學系暨研究所] 會議論文 2022-05-20 探討影響再購意願之因素─以富邦MOMO為例 方郁惠; 吳讅佩
    [會計學系暨研究所] 會議論文 2022-05-20 疫情之下Facebook直播商機之影響力 方郁惠; 邱瀞儀
    [會計學系暨研究所] 會議論文 2021-05-21 探討分享假新聞之動機 方郁惠; 李承軒
    [會計學系暨研究所] 會議論文 2019-07-22 Exploring brand experience on brand pages: Its determinants and consequences Fang, Y.H.
    [會計學系暨研究所] 會議論文 2019-07-08 Smart shopping with a smartphone: Enhancing brand attachment through mobile applications, Fang, Y.H.; Li, C.Y.
    [會計學系暨研究所] 會議論文 2019-05-18 探討持續使用與衝動購買之影響因素以外送 App 為例 方郁惠; 陳珈云
    [會計學系暨研究所] 會議論文 2018-06-26 How Do Augmented Reality Characteristics Facilitate Players’ Continuance Intention? An Empirical Analysis of Pokémon GO Li, C. Y.; Fang, Y. H.,
    [會計學系暨研究所] 會議論文 2018-05-12 競爭策略與盈餘管理的關聯性 洪雪卿; 方郁惠; 陳品儒
    [會計學系暨研究所] 會議論文 2017-11-18 探索品牌依附之前置因素-以品牌應用程式為例 方郁惠; 楊芸婷
    [會計學系暨研究所] 會議論文 2017-11-18 探索品牌粉絲專頁之前置因素-以Facebook為例 方郁惠; 賴佳翎
    [會計學系暨研究所] 會議論文 2017-07-21 Why people decide to buy via social network sites Li, C. Y.; Fang, Y. H.,
    [會計學系暨研究所] 會議論文 2016-12-16 不同風險基金廣告訊息對購買意願之影響 陳薇如; 方郁惠; 許維珉
    [會計學系暨研究所] 會議論文 2016-12-16 成員使用行動社群應用程式之知識分享行為研究 方郁惠; 蕭辰倢
    [會計學系暨研究所] 會議論文 2016-12-16 成員使用行動社交網絡應用程式 知識分享對幸福感之影響 方郁惠; 黃冠嘉
    [會計學系暨研究所] 會議論文 2016-12-16 持續使用行動商務APP之前置因素 方郁惠; 陳品儒
    [會計學系暨研究所] 會議論文 2016-12-16 不同風險基金廣告訊息對購買意願之影響 陳薇如; 方郁惠; 許維珉
    [會計學系暨研究所] 會議論文 2016-07-21 Exploring Antecedents of Purchase Intention in Branded Mobile Applications by Integrating Innovation Resistance Theory and Goods-Dominant Logic Fang, Yu-Hui
    [會計學系暨研究所] 會議論文 2016-06-27 Does Service-Dominant Logic Matter? Toward A Unifying Model For Continuance Of Branded Applications Fang, Y. H.; Li, C. Y.,
    [會計學系暨研究所] 會議論文 2015-11-27 再次探討網路購物決策績效之決定因素 方郁惠; 黃筱善
    [會計學系暨研究所] 會議論文 2015-11-27 探討再次購買意願之前置因素:以品牌應用程式為例 方郁惠; 簡劭安
    [會計學系暨研究所] 會議論文 2015-07-20 Open the Black Box: How do Active Participation and Passive Participation Influence Members’ Continuance Intention in Virtual Communities Fang, Y.H.
    [會計學系暨研究所] 會議論文 2014-11-28 探討使用行動應用程式購物之前置因素 方郁惠; 林泰平
    [會計學系暨研究所] 會議論文 2014-11-28 虛擬社群中知識分享行為對使用者之回饋 方郁惠; 林宣辰
    [會計學系暨研究所] 會議論文 2014-11-28 探討粉絲專頁持續使用意向的前置因素 方郁惠; 蘇品璇
    [會計學系暨研究所] 會議論文 2014-11-22 Effective Strategies for Active Feature-value Acquisition Tang, K.; Fang, Y.H.
    [會計學系暨研究所] 會議論文 2014-07-18 Antecedents of Intention to Switching: A Case of Interactive Information Technology Service Fang, Y.H.; Tang, K.
    [會計學系暨研究所] 會議論文 2013-12-05 探討會計專業認同的前置因素 方郁惠; 楊心茹
    [會計學系暨研究所] 會議論文 2013-07-09 Clustering Fans and Moderator Posts on Facebook Brand Pages Wu, C.C.; Tang, K.; Fang, Y.H.
    [會計學系暨研究所] 會議論文 2013-07-07 Applying Brunswikian Lens Model to Explore eWOM on Social Netwroking Sites 方郁惠
    [會計學系暨研究所] 會議論文 2013-05-17 影響象徵性採用雲端運算服務之研究 方郁惠; 高鈺淳
    [會計學系暨研究所] 會議論文 2013-05-17 團隊衝突類型與任務滿意度之關聯性研究-以會計師事務所專業員工為例 方郁惠; 翁祐哲
    [會計學系暨研究所] 會議論文 2012-07-04 How Online Interactivity Guards Against Online Deception In Consumer-To-Consumer Auction Websites? 方郁惠; Fang, Yu-hui
    [會計學系暨研究所] 會議論文 2011-06 Understanding Corporate Foreign Investment in Construction from Knowledge Sharing Perspective 方郁惠; Chen, J. H.
    [會計學系暨研究所] 會議論文 2010-07 Exploring Online Repeat Purchase Intentions: The Moderating Role of Switching Cost 方郁惠; Chiu, C. M.; Hsu, M. H; Yen, C. H.
    [會計學系暨研究所] 學位論文 2010 Exploring Consumers’ Coping Behaviors in Online Double Deviation Scenarios: From Power Perspective 方郁惠

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