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    类别 日期 题名 作者 档案
    [管理科學學系暨研究所] 學位論文 2008-10 消費者對私有品牌暨品牌名稱之標準化/在地化之偏好 陳水蓮
    [管理科學學系暨研究所] 專書 2016-05-01 顧客關係管理 陳水蓮; 林書旭; 楊婷媖
    [管理科學學系暨研究所] 專書 2014-11 SERVICE MARKETING 蕭仁傑; 陳水蓮; 陳銘慧; 張琳禎; 陳昕彤
    [管理科學學系暨研究所] 會議論文 2019-07-16 The Effects of Opinion Leader Trust Transference in Beauty Blogs Chin, Jim Shih-Chiao; Chen, Lily Shui-Lien; Tsai, Pei-Yu; Chung, Ta Yu; Lee, Yung-Hsin
    [管理科學學系暨研究所] 會議論文 2018-08 The Effects of Hunger Marketing on Special Event Dinner Chin, Jim Shih-Chiao; Chen, Lily Shui-Lien; Lee, Yung-Hsin; Chen, Ling-Yi
    [管理科學學系暨研究所] 會議論文 2018-04-05 Bank Service of switching traditional web platform to APP platform (Best Paper Awarded) Chen, Shui-Lien; Ke, Sheng Chen; Lee, Yung Hsin
    [管理科學學系暨研究所] 會議論文 2017-07-10 The Effects of Hunger Marketing in Scarcity products Chin, Jim Shih-Chiao; Chen, Shui-Lien; Lin, Miao-Jin
    [管理科學學系暨研究所] 會議論文 2017-07-02 Factors Affecting the U-computing Use in the Restaurant Industry Ma, Mu Lan; Chen, Shui Lien
    [管理科學學系暨研究所] 會議論文 2016-04-06 The Pet Affection Scale Development and Validation Chen, Shui Lien; Lai, Chih Min
    [管理科學學系暨研究所] 會議論文 2016-04-02 Factors Influence the Use of Digital Legacy Chen, Shui-Lien; Cheng, Yu-Pei; Li, Bing-Jhe; Chin, Jim Shih-Chiao
    [管理科學學系暨研究所] 會議論文 2015-07-20 The Effect of Electronic Platform Service Usage on Customer Satisfaction and WOM Chen, Shui Lien; Tsai, Yi-Fen; Chin, Jim Shih-Chiao; Tsai , Yi-Fen
    [管理科學學系暨研究所] 會議論文 2015-07-20 Brand extension and customer WOM: Evidence from the Sports industry 陳水蓮; Yeh, Yu Ting; Chen, Shui Lien; Tsai, Yi-Fen; Tsai, Yi-Fen
    [管理科學學系暨研究所] 會議論文 2014-08-25 Expenditure Tendencies of Pet Owner: Influence of Pet Utilities Chen, Shui Lien; Tu, Chung Hui; Chen, Shui Lien
    [管理科學學系暨研究所] 會議論文 2014-07-15 Exploring the Influence of Green Advertising on Consumers' Personality based on Green Wash and Green Consumer Confusion Wang, Shih Jung; Chen, Shui Lien; Wu, Ho Yu; Hsu, Tsai-Lin; Chen, Liu Ken; Hsu,Tsai-Lin
    [管理科學學系暨研究所] 會議論文 2014-02-13 Factors Affecting U-Computing Use Chen, Shui Lien; Kuo, Chen-Yin
    [管理科學學系暨研究所] 會議論文 2014-01-09 The Moderating Effect of Persuasion Knowledge on Perceived Value and the Purchase Intention of Social Media Game 陳水蓮; Chen, Yen-Tsen; Hsu, Tsai-Lin; Yeh, Yu-Ting; Hsu,Tsai-Lin
    [管理科學學系暨研究所] 會議論文 2013-07 Factors affecting differentiation from the perspective of foreign tourists: A case study of Taiwan leisure farm Chen, Shui Lien; Cheng, Ju Hung; Wu, Ho Yu; Wu, Ho Yu
    [管理科學學系暨研究所] 會議論文 2013-06 Leisure motivations for playing online game through mobile phone Chen, Shui Lien; Chang, Yu Ping; Chen, Shui Lien
    [管理科學學系暨研究所] 會議論文 2013-01-28 Factors Influence on Supplier and Reseller Future Collaboration‐ Moderating Effects of Brand Reputation Tsao, Hao Hsiang; Chen, Shui Lien; Chiang, Yuh‐Neu; Chen, Shui Lien
    [管理科學學系暨研究所] 會議論文 2012-07-15 Impact of Market Orientation on Brand Relationship: Evidence from the Registered Recreation Farms in Taiwan Chen, Shui Lien; Lo, Chun Yang; Cheng, Ju Hung; Hsieh, I-Chun; Cheng, Ju Hung
    [管理科學學系暨研究所] 會議論文 2012-07-14 Impact of endorser expertise and attractiveness on customer WOM: Evidence from 2010 Taipei International Flora Exposition Hsu, Wei-hung; Chen, Shui-lien; Tsao, Hao-hsiang; Chang, Yu-ping; Hsu, Wei-hung
    [管理科學學系暨研究所] 會議論文 2011-01 Factors influencing the adoption of Cloud Computing- an Integration of TAM, TPB, IDT and Partnership Relationship with Perceived Risk 陳水蓮
    [管理科學學系暨研究所] 會議論文 2010-07 The Impact of Intangibility on Perceived Risk of Online Games 陳水蓮; Hsieh, Chin-ling; Lee, Yung-hsin
    [管理科學學系暨研究所] 會議論文 2008-07 Motel Leisure Constraints and Leisure Participation: The case of Taiwan 陳水蓮; Lee, Yung-hsin; Wang, Michael Chih-hung
    [管理科學學系暨研究所] 會議論文 2008-05 Financial Distress Prediction—The Application of Logit Model 陳水蓮; Lee, Yung-hsin; Hsieh, Chin-ling
    [管理科學學系暨研究所] 會議論文 2008-05 Relationship between Adolescent Leisure Motivation and Leisure Satisfaction--The Case of Online Game in Taiwan 陳水蓮; Wu, Iee-fung; Lee, Yung-hsin
    [管理科學學系暨研究所] 會議論文 2007-07 Relationship Between Personality Traits And Subjective Well-Being: Evidence From The Online Game Players 陳水蓮; Lee, Yung-hsin; Wu, Iee-fung
    [管理科學學系暨研究所] 會議論文 2007-07 外向性人格特質與休閒動機之關聯性研究-以線上遊戲為例 陳水蓮; 郭貞吟; 葉欣平
    [管理科學學系暨研究所] 會議論文 2007-04 連鎖便利商店之動態競爭研究:以台灣7-Eleven為例 陳水蓮; 林桂英; 葉欣平
    [管理科學學系暨研究所] 期刊論文 2017-12 外部線索對口碑和購買意願影響之研究:以中藥材包裝為例 李永新; 陳水蓮; 陳柏廷
    [管理科學學系暨研究所] 期刊論文 2015-06 The antecedents and influences of airline loyalty programs: the moderating role of involvement Wang, Edward Shih-Tse; Chen, Lily Shui-Lien; Chen, I Fei
    [管理科學學系暨研究所] 期刊論文 2014-12-01 Antecedents of Intention to Use CUSS System: Moderating Effects of Self-Efficacy Lily Shui-Lien Chen; Karen Iee-Fung Wu
    [管理科學學系暨研究所] 期刊論文 2014-01-01 Incremental performance of an eChannel addition: Long-term and volatility consideration perspectives Lee, Yung-Hsin; Chen, Lily Shui-Lien; Chen, I-Fei; Lin, Bing-Huei; 陳水蓮
    [管理科學學系暨研究所] 期刊論文 2013-01-01 Consumer-Based Leisure Constraint for Online Gaming Chen, Lily Shui-lien; Chen, Lily Shui-lien
    [管理科學學系暨研究所] 期刊論文 2012-10 Impact of intangibility on perceived risk associated with online games Chen, Lily Shui-lien; Lee, Yung-hsin; Wang, Shih-tse; Chen, Lily Shui-lien
    [管理科學學系暨研究所] 期刊論文 2012-10 Customer acceptance of playing online game on mobile phones Chen, Lily Shui-lien; Kuan, Chi-jung; Chen, Lily Shui-lien
    [管理科學學系暨研究所] 期刊論文 2012-06 What drives cyber shop brand equity? An empirical evaluation of online shopping system benefit with brand experience Chen, Lily Shui-lien; Chen, Lily Shui-lien
    [管理科學學系暨研究所] 期刊論文 2012-03 Forming relationship commitments to online communities: The role of social motivations Wang, Edward Shih-tse; Chen, Lily Shui-lien; Wang, Edward Shih-tse
    [管理科學學系暨研究所] 期刊論文 2012 Investigating member commitment to virtual communities using an integrated perspective Wang, Edward Shih-Tse; Chen, Lily Shui-Lien; Tsai, Bi-Kun; Wang, Edward Shih-Tse
    [管理科學學系暨研究所] 期刊論文 2011-12 The influence of perceived justice of service recovery on affective and cognitive trust Wang, Edward Shih-tse; Chen, Lily Shui-lien; Wang, Edward Shih-tse
    [管理科學學系暨研究所] 期刊論文 2011-09 Consumers’ attitudes towards different product category of private labels Wang, Shih Jung; Chen, Lily Shui-Lien; Chen, Lily Shui-Lien
    [管理科學學系暨研究所] 期刊論文 2010-11 The impact of perceived risk, intangibility and consumer characteristics on online game playing Chen, Lily Shui-Lien; Chen, Lily Shui-Lien
    [管理科學學系暨研究所] 期刊論文 2009-07 Consumer attitudes and interactive digital advertising Cheng, Julian Ming-sung; Blankson, Charles; Wang, Edward Shih-Tse; Chen, Lily Shui-Lien
    [管理科學學系暨研究所] 期刊論文 2009-06 Relationship between Motivation and Satisfaction of Online Computer Games: Evidence from Adolescent Players using wireless service in Taiwan Chen, Lily Shui-Lien; Michael Wang, Chih-hung; Lee, Yung-hsin; Chen, Lily Shui-Lien
    [管理科學學系暨研究所] 期刊論文 2008-08 Subjective Well-Being: Evidence from the Different Personality Traits of Online Game Teenager Players Chen, Lily Shui-lien; Chen, Lily Shui-lien
    [管理科學學系暨研究所] 期刊論文 2008-08 Consumer Involvement and Brand Loyalty in Services: Evidence from the Commercial Airline Industry in Taiwan Chen, Lily Shui-Lien; Wang, Michael Chih-Hung; Cheng, Julian Ming-Sung; Hadi Kuntjara; Wang, Michael Chih-Hung
    [管理科學學系暨研究所] 期刊論文 2008-04 Personality Traits and Life Satisfaction among Online Game Players Chen, Lily Shui-lien; Tu, Hill Hung-jen; Wang, Edward Shih-tse
    [管理科學學系暨研究所] 期刊論文 2008-04 Distinction between Success and Failure Factors Driving the Implementation of Echannels of Distribution: The Case of Taiwan 陳水蓮; Wang, Michael C-; Cheng, Julian M-S; Wu, Laura H-J
    [管理科學學系暨研究所] 期刊論文 2008-02-01 Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality 陳水蓮; Cheng, Ming-sung; Wang, S-T; Lin, Y-C; Huang, W-H.
    [管理科學學系暨研究所] 期刊論文 2008-01 遊客屬性與遊憩動機、遊憩知覺價值、遊憩滿意度關係之研究--以南元休閒農場為例 陳水蓮; 林瑩昭
    [管理科學學系暨研究所] 期刊論文 2007 Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwa Cheng, Julian Ming-Sung; Chen, Lily Shui-Lien; Lin, Julia Ying-Chao; Wang, Edward Shih-Tse; Cheng, Julian M-S
    [管理科學學系暨研究所] 期刊論文 1996-02 中國大陸汽車市場之需求預測:迴歸分析之運用 康信鴻; 陳水蓮; 康信鴻
    [管理科學學系暨研究所] 研究報告 2013-08 消費者說服知識與定價策略說服知識對社群媒體遊戲付費意願之影響 陳水蓮
    [管理科學學系暨研究所] 研究報告 2011-08 使用行動電話玩線上遊戲之阻礙、動機與使用意圖--結合科技接受與使用整合理論(UTAUT)觀點 陳水蓮; 方文昌

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