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Items for Author "楊育鳴"
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Showing 3 items.
Collection
Date
Title
Authors
Bitstream
[企業管理學系暨研究所] 學位論文
2011
網路橫幅廣告對廣告點選意願之研究 : 從品牌溝通效果的觀點
楊育鳴
;
Young, Yu-Ming
[企業管理學系暨研究所] 會議論文
2010-06-19
幽默式廣告類型對廣告溝通效果之影響
李月華
;
楊育鳴
;
葉子維
[企業管理學系暨研究所] 期刊論文
2014
入口網站橫幅廣告點選後對品牌溝通效果之研究
李月華
;
吳鳳儀
;
楊育鳴
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