English  |  正體中文  |  简体中文  |  Items with full text/Total items : 51483/86598 (59%)
Visitors : 8245842      Online Users : 100
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/99818


    Title: Consumer Software Piracy in Virtual Communities: An Integrative Model of Heroism and Social Exchange
    Authors: Yu, chia-ping;Young, Mei-Lien;Ju, Bao-Chan
    Contributors: 淡江大學資訊管理學系
    Keywords: Knowledge sharing;Software piracy;Virtual community
    Date: 2015-03
    Issue Date: 2014-12-25 14:40:37 (UTC+8)
    Publisher: Emerald Group Publishing Limited
    Abstract: Purpose
    – In consumer marketing literature, the ethical/moral components of consumer behavior have been recognized as important factors in individuals’ involvement in software piracy. However, there remains unanswered the question of which specific components are being referred to and how they explain consumer software piracy in the virtual knowledge-sharing community. This question is particularly unaddressed for those consumers who take the risks associated with piracy believing their acts to be taking from the haves (software producers) and giving to the have-nots. The paper aims to discuss this issue.

    Design/methodology/approach
    – In this research, the authors propose a synergistic model that adopts the perspective of heroism and social exchange, and test it with the data collected from a virtual community. To test the proposed research model, the authors investigated 489 subjects and examined the hypotheses by applying the partial least squares method.

    Findings
    – The findings show that the heroism construct has significant influence on sharing behavior in relation to cost factors, but not to benefit factors. Heroism stands out as the major construct in explaining sharing behavior. Thus, the research shows that the consumer software piracy present in the virtual knowledge-sharing community is a social behavior of exchange.

    Originality/value
    – Methodologically, the study proposes a new model for researchers and practitioners to understand consumer software piracy in the virtual community. Managerially, software producers should take it into consideration when formulating their product-pricing strategy, to ensure that software producers and the young can both win in the “buy or steal” war.
    Relation: Internet Research 25(2), p.317-334
    DOI: 10.1108/IntR-08-2013-0187
    Appears in Collections:[資訊管理學系暨研究所] 期刊論文

    Files in This Item:

    File Description SizeFormat
    Consumer software piracy in virtual communities An integrative model of heroism and social exchange.pdf471KbAdobe PDF0View/Open
    index.html0KbHTML42View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback