Ready to accommodate emerging senior tourism and hospitality market? Younger generation’s perceptions about older adults and knowledge of aging

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Title:	Ready to accommodate emerging senior tourism and hospitality market? Younger generation’s perceptions about older adults and knowledge of aging
Authors:	Tung, Yi-Fan, Alex;Liang, Jr-Shiuan, Emily
Contributors:	淡江大學國際觀光管理學系
Keywords:	Senior tourism and hospitality market;Knowledge of aging;Perceptions about older adult
Date:	2014-05-15
Issue Date:	2014-12-10 14:27:04 (UTC+8)
Publisher:	National Kaohsiung University of Hospitality and Tourism
Abstract:	The study investigates university students’ perceptions about senior citizen and knowledge of aging via a mixed method approach. The qualitative evidence in this study suggests that younger generation in Taiwan tends to hold negative perceptions about the older adults and that, men are more likely to show negative perceptions than women. The quantitative evidence in this study indicates that younger generation in Taiwan has low level of aging knowledge. Negative perceptions about the senior citizen and low level of aging knowledge among younger generation present a challenge to accommodate the emerging senior tourist market in Taiwan.
Relation:	Proceedings of the 13th Asia Pacific Forum for Graduate Students Research in Tourism
Appears in Collections:	[Department of International Tourism Management] Proceeding

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