|摘要: ||This study used semi-structured interviews to explore the images of Taiwan local college students had. The study adopted the stratified sampling method and interviewed a total of 18 student union presidents. During these interviews, the 11 male and 7 female participants were asked to express their opinions on five themes related to their images of Taiwan, namely history, culture, civic society, ecological resources, as well as industry/life. Based on these themes, this study derived a number of important findings, which are as follows.
1. History: The Chiang Ching-Kuo period and Japanese colonial period had important effects on social development in Taiwan. Participants also said that Chiang Ching-Kuo is a notable historical figure, while the 228 Incident is a significant event in Taiwanese history.
2. Culture: There are many cultures in Taiwan, but they lack unique characteristics. However, participants noted that the temple culture and the DajiaMazu procession are two iconic traditional examples of Taiwanese culture. Cloud Gate Dance Theatre Foundation is also said to be an impressive part of modern Taiwanese culture. Furthermore, Mayday is considered a notable band, and Wei Te-Sheng is noted as a prominent film director.
3. Civic society: During the interviews, the participants said that the Taiwanese people are enthusiastic, friendly, kind, full of a sense of justice, perseverant, hardworking, creative, tolerant, empathic, and courageous to innovations. However, negative characteristics included nearsightedness, contradictory self-identity, and fear of trouble, disorder, and change. The Taiwanese people are also generally apathetic towards politics. In spite of this, many participants approve of the citizen movements in Taiwan. Furthermore, the 228 Incident greatly influenced democratic developments in Taiwan.
4. Ecological resources: The Government of Taiwan focuses more on the importance of economic development rather than environmental conservation. However, the participants said that more emphasis should be placed on waste sorting, environmental impact assessment, and disaster prevention/protection. Overall, Taiwan is a suitable place for people to live, especially the Hualien and Taitung regions, as they have impressive natural scenic resorts.
5. Industry and life: The participants noted that the two major industrial sectors in Taiwan are health care and electronics. They felt that the government should place more emphasis on tourism, cultural, and creative industries. Furthermore, most participants have a positive attitude towards the “Made in Taiwan” (MIT) mark.