This purpose of this study was to investigate the research on image of 2010 Taipei international flora exposition, tourism service quality toward behavioral intension as the researching object and through the empirical study could verify the relationship among the image of 2010 Taipei international flora exposition, service quality and behavioral intension. In this work, a structure questionnaire is used in an on-site interview with the visitors of 2010 Taipei international flora exposition and the statistic analysis including descriptive statistics, factor analysis, correlating analysis and regression analysis are adopted.
Relation:
The Proceedings of the 20th Annual Conference of the Asia Pacific Tourism Association, pp.267
