淡江大學機構典藏:Item 987654321/99355
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/99355


    Title: 試論消費決策與幸福：動機－精神力場－行為假說
    Other Titles: A Theory of Consumption and Happiness:the Mental-Force-Field Hypothesis
    Authors: 于席正;江莉莉
    Contributors: 淡江大學產業經濟學系
    Keywords: 幸福;雙元系統;伊斯特林悖論
    Date: 2012-04
    Issue Date: 2014-10-29 13:30:09 (UTC+8)
    Publisher: 北京市：北京大學出版社
    Abstract: 精神與物質並非全然等價，漠視心理機制，侈言幸福。本文不僅內生化傳統經濟學的偏好，引入心理學對人類心智需求的觀點，建構一套同時考慮物質與精神需求的幸福模型 (動機—精神力場—行為假說)，考量情緒與理智並存以及交互運作的本質。模型中理性的代理人透過消費與心理特徵取得，達成目標；而掌管情緒系統的委託人除根據本能性、社會性與潛在的我世界三種動機，訂定目標外，也對代理人的行為結果進行幸福評價。本模型不僅更完整呈現幸福的形成與演進，也揭示多元的心理哲學意涵，並合理解釋若干幸福的疑義。
    Relation: 經濟學季刊=China Economic Quarterly 11(3)=45，頁969-996
    DOI: 10.13821/j.cnki.ceq.2012.03.006
    Appears in Collections:[Graduate Institute & Department of Economics] Journal Article
    [Graduate Institute & Department of Industrial Economics] Journal Article

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