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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/99215

    Title: A Decision Framework for Cloud Service Selection for SMEs: AHP Analysis
    Authors: Lee, Yueh-Hua
    Contributors: 淡江大學企業管理學系
    Keywords: Analytic Hierarchy Process;Cloud Service;Customer Relationship Management
    Date: 2014-01
    Issue Date: 2014-10-19 20:09:35 (UTC+8)
    Publisher: Scientific Online Publishing
    Abstract: The purpose of this paper is to study how advances in cloud computing impact the processes of creating and running businesses over the tourism sector for small and medium-sized enterprises in Taiwan, and to identify the main factors that relate to the adoption of CRM cloud systems by SMEs. This study adopts two steps to build the structure of decision model with the analytic hierarchy process method. The findings confirm that factors affecting the adoption of Cloud CRM service in SMEs are grouped into four categories, which is financial benefits, marketing benefits, management factors, and environment factors. This study hopes to enhance the quality of the evaluation process, and help support SME decision makers in exploring their opportunities surrounding Cloud services adoption.
    Relation: SOP Transactions on Marketing Research 1(1), pp.51-61
    Appears in Collections:[企業管理學系暨研究所] 期刊論文

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