The Roadmap of Servitization for Manufacturing Companies to Strength Buyer-supplier Relationships

淡江大學機構典藏 > 商管學院 > 企業管理學系暨研究所 > 期刊論文 > Item 987654321/99213

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題名:	The Roadmap of Servitization for Manufacturing Companies to Strength Buyer-supplier Relationships
作者:	Lee, Y. H.;Tsai, A
貢獻者:	淡江大學企業管理學系
關鍵詞:	Servitization;Buyer-supplier relationships;Logistic support
日期:	2014-06
上傳時間:	2014-10-19 20:03:05 (UTC+8)
出版者:	Maxwell Science Publishing
摘要:	The article aims to introduce the concept of servivitization in lubricant industry, as well as why and how it can be a useful concept for industrial firms. This study first discusses recent literature related to the concept of servitization to understand how it can strengthen relationships and create value for clients in the lubricant industry. This study also constructs a roadmap to identify and illustrate service value, and proposes a four-step procedure for servitization in the lubricant industrial context. Results suggest that lubricant industry can develop new service-based and relationship-based value propositions, and servitization can strengthen relationships and creates value for clients. The road map can be useful when introducing the importance of services and the inter-relatedness between the service department and other parts of the organization, which communicates a better internal understanding of the servitization.
關聯:	Asian Journal of Business and Management 2(3), pp.192-201
顯示於類別:	[企業管理學系暨研究所] 期刊論文

文件中的檔案:

檔案	描述	大小	格式	瀏覽次數
2014Building servitization roadmap in B2B.pdf		291Kb	Adobe PDF	736	檢視/開啟
index.html		0Kb	HTML	90	檢視/開啟

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