English  |  正體中文  |  简体中文  |  Items with full text/Total items : 49521/84656 (58%)
Visitors : 7588555      Online Users : 62
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/99200


    Title: Service Alliance in Competition: A Game Theory Perspective
    Authors: 張瑋倫;邱家鈴;容健芳
    Contributors: 淡江大學企業管理學系
    Date: 2013-08-15
    Issue Date: 2014-10-18 10:41:57 (UTC+8)
    Publisher: Association for Information Systems
    Abstract: This research focuses on services based on alliance and devises a novel concept called service alliance. Service alliance uses service as the unit that companies can exchange, furnish, and share services in the alliance. Service alliance emphasizes on the representation and exchange for value of single service from an individual company. This research utilizes game theory to discuss the best action of service alliance in competition. We use airline industry as the example and expect to contribute to any service industry. The results show that four strategies are similar to the process from competition to cooperation. The best case is that the members in the alliance co-fund a new service team to serve all members. We hope the proposed concept can be applied to all service industry and create a new operation model for alliance.
    Appears in Collections:[企業管理學系暨研究所] 會議論文

    Files in This Item:

    There are no files associated with this item.

    All items in 機構典藏 are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback