This paper presents a theory of strategic entrepreneurship based on the contributions of Austrian economists. The paper argues that the most significant feature of Taiwanese entrepreneurs is their ability to look for profit opportunities. After identifying a profit opportunity, they surf on the waves of the growing market. They are quick to respond to the rapidly changing environment. Some small firms in Taiwan may not conduct long-range planning. As long as they discover a profit opportunity that others have not yet noticed, they will enter the market and exploit profit margins. Though not as innovative as Henry Ford or Gill Gates which revolutionizes automotive industries and information technology industry respectively and drastically changes the everyday lives of the world economy, Taiwanese entrepreneurs are excellent adopters of technology. They are able to add some new attributes to the product so that the product differs slightly from the original one and fits into the unserved market. Furthermore, Taiwanese entrepreneurs utilize social network extensively. By using business network and personal relationship, they operate in nexus and hunt in pack in the market. Through social network, they support each other and create a “win win” situation for each other. Hence, we can conclude that unique features of these entrepreneurial strategies allow Taiwanese enterprises to compete in the global markets. This argument is applied to understand the business success of the 85ºC Café in which the shop currently competes face-to-face with the world known Starbucks café in Taiwan.
