Cyber peers’ influence for adolescent consumer in decision-making styles and online purchasing behavior

淡江大學機構典藏 > 商管學院 > 管理科學學系暨研究所 > 期刊論文 > Item 987654321/99129

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/99129

题名:	Cyber peers’ influence for adolescent consumer in decision-making styles and online purchasing behavior
作者:	Niu, Han-Jen
贡献者:	淡江大學管理科學學系
日期:	2013-06-01
上传时间:	2014-10-15 14:27:42 (UTC+8)
出版者:	Hoboken: Wiley-Blackwell Publishing, Inc.
摘要:	Nowadays, there is a boom in online purchasing, especially by adolescents. In fact, scholars and marketers alike have long noticed the emergence of adolescent consumers and their consumption behaviors. This research aims at exploring the effect of adolescent decision-making styles on online purchasing behavior, with peer influence as a moderating variable. An online questionnaire survey was conducted on 2,419 adolescents and further verified by regression analysis and analysis of covariance. Adolescents with planned purchase behaviors can be considered as rational consumers, in that they do not care about fashion, or recreational, hedonistic shopping consciousness, but rather focus on brand, price value, and high quality. Indeed, adolescent purchase decision making can be strengthened by peer influence.
關聯:	Journal of Applied Social Psychology 43(6), pp.1228-1237
DOI:	10.1111/jasp.12085
显示于类别:	[管理科學學系暨研究所] 期刊論文

文件中的档案:

档案	描述	大小	格式	浏览次数
Cyber peers’ influence for adolescent consumer in decision-making styles and online purchasing behavior.pdf		117Kb	Adobe PDF	468	检视/开启
index.html		0Kb	HTML	392	检视/开启

在機構典藏中所有的数据项都受到原著作权保护.

TAIR相关文章