English  |  正體中文  |  简体中文  |  Items with full text/Total items : 63187/95884 (66%)
Visitors : 4579193      Online Users : 333
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/99129

    Title: Cyber peers’ influence for adolescent consumer in decision-making styles and online purchasing behavior
    Authors: Niu, Han-Jen
    Contributors: 淡江大學管理科學學系
    Date: 2013-06-01
    Issue Date: 2014-10-15 14:27:42 (UTC+8)
    Publisher: Hoboken: Wiley-Blackwell Publishing, Inc.
    Abstract: Nowadays, there is a boom in online purchasing, especially by adolescents. In fact, scholars and marketers alike have long noticed the emergence of adolescent consumers and their consumption behaviors. This research aims at exploring the effect of adolescent decision-making styles on online purchasing behavior, with peer influence as a moderating variable. An online questionnaire survey was conducted on 2,419 adolescents and further verified by regression analysis and analysis of covariance. Adolescents with planned purchase behaviors can be considered as rational consumers, in that they do not care about fashion, or recreational, hedonistic shopping consciousness, but rather focus on brand, price value, and high quality. Indeed, adolescent purchase decision making can be strengthened by peer influence.
    Relation: Journal of Applied Social Psychology 43(6), pp.1228-1237
    DOI: 10.1111/jasp.12085
    Appears in Collections:[管理科學學系暨研究所] 期刊論文

    Files in This Item:

    File Description SizeFormat
    Cyber peers’ influence for adolescent consumer in decision-making styles and online purchasing behavior.pdf117KbAdobe PDF478View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback