淡江大學機構典藏:Item 987654321/98833
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 62822/95882 (66%)
造访人次 : 4028525      在线人数 : 569
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/98833


    题名: The Service Marketing Analysis by Using Six Sigma Management Approach
    其它题名: 六標準差管理之服務行銷分析
    作者: 李旭華
    贡献者: 淡江大學管理科學學系
    关键词: 六標準差;DMAIC（定義、測量、分析、改善、控制）;績效;服務行銷;銷售;six sigma;DMAIC;performance;service marketing;sales
    日期: 2014-06-30
    上传时间: 2014-09-23 17:11:13 (UTC+8)
    出版者: 臺北市：中華民國品質學會
    摘要: In this research, the approach of Six Sigma management will be used to define the requirement and the demand of service marketing. The relevant performances including number of order, product categories, number of new customers, number of customers, days of zero order for the service unit and sales performance will be measured. The key causes which affect the performance of the service marketing can be analyzed. The improvement and control actions of service marketing can be further recommended and implemented. The service quality can be also obtained and the effect of service quality on sales will be evaluated. The training system and standard operation procedures to improve and control the sales can be then established.
    關聯: 品質學報=Journal of Quality 21(3)，頁133-148
    DOI: 10.6220/joq.2014.21(3).01
    显示于类别:[管理科學學系暨研究所] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML302检视/开启
    The Service Marketing Analysis by Using Six Sigma Management Approach.pdf2969KbAdobe PDF25检视/开启

    在機構典藏中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈