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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/98833

    Title: The Service Marketing Analysis by Using Six Sigma Management Approach
    Other Titles: 六標準差管理之服務行銷分析
    Authors: 李旭華
    Contributors: 淡江大學管理科學學系
    Keywords: 六標準差;DMAIC(定義、測量、分析、改善、控制);績效;服務行銷;銷售;six sigma;DMAIC;performance;service marketing;sales
    Date: 2014-06-30
    Issue Date: 2014-09-23 17:11:13 (UTC+8)
    Publisher: 臺北市:中華民國品質學會
    Abstract: In this research, the approach of Six Sigma management will be used to define the requirement and the demand of service marketing. The relevant performances including number of order, product categories, number of new customers, number of customers, days of zero order for the service unit and sales performance will be measured. The key causes which affect the performance of the service marketing can be analyzed. The improvement and control actions of service marketing can be further recommended and implemented. The service quality can be also obtained and the effect of service quality on sales will be evaluated. The training system and standard operation procedures to improve and control the sales can be then established.
    Relation: 品質學報=Journal of Quality 21(3),頁133-148
    DOI: 10.6220/joq.2014.21(3).01
    Appears in Collections:[Department of Management Sciences] Journal Article

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