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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/98314


    Title: Value received from Participating in Virtual Communities and The Impact on Virtual Community Participation
    Authors: Chou, Hanping;Lii, Peirchyi
    Contributors: 淡江大學管理科學學系
    Keywords: Virtual Community Participation;Wikipedia;Collaborative Network
    Date: 2013-01
    Issue Date: 2014-07-14 13:18:03 (UTC+8)
    Publisher: Korea: Advanced Institute of Convergence Information Technology
    Abstract: Wikipidia is a collaborative web site of knowledge sharing platforms. Based on a survey of 202 Wikipedians, this study develop a theoretical framework to examine the relationship between individual value (utilitarian/hedonic) received, group cohesiveness and virtual community participation. Result from structural equation modeling (SEM) analysis reveal that individual motivation has positive effect on virtual community participation. Hence, group cohesiveness moderates participants’ motivations on virtual community participation. Most of the past studies on virtual networks knowledge contribution focused only on the individual level, this study address the literature gap by exploring group level and the mutual relationships between participants in virtual communities.
    Relation: International Journal of Digital Content Technology and its Applications 7(2), pp.822-829
    Appears in Collections:[管理科學學系暨研究所] 期刊論文

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