| 题名: | Location Selection by FANP Approach |
| 作者: | Lee, Yun-Huei |
| 贡献者: | 淡江大學企業管理學系 |
| 关键词: | Fuzzy analytic network process (FANP);Location selection;Chinese 2nd-tier cities |
| 日期: | 2012-07 |
| 上传时间: | 2014-06-19 14:35:54 (UTC+8) |
| 出版者: | Suisse: Societe de Physique et d'Histoire Naturelle de Geneve |
| 摘要: | This study applies fuzzy analytic network process (FANP) approach to identifY the most appropriate locations for 2nd-tier cities relative to multinational biotech pharmaceutical enterprises' market expansion.
The most important finding shows that the most suitable 2nd-tier city for multinational enterprises (MNEs)
is Chengdu. Also, the weighted calculations present the three most important criteria affecting the location
selection ofFOI for second-tier cities: number of hospitals, competition with MNEs, and the availability of skilled human resources. |
| 關聯: | Archives des Sciences 65(7), pp.281-297 |
| DOI: | 無 |
| 显示于类别: | [企業管理學系暨研究所] 期刊論文
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