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    題名: Location Selection by FANP Approach
    作者: Lee, Yun-Huei
    貢獻者: 淡江大學企業管理學系
    關鍵詞: Fuzzy analytic network process (FANP);Location selection;Chinese 2nd-tier cities
    日期: 2012-07
    上傳時間: 2014-06-19 14:35:54 (UTC+8)
    出版者: Suisse: Societe de Physique et d'Histoire Naturelle de Geneve
    摘要: This study applies fuzzy analytic network process (FANP) approach to identifY the most appropriate locations for 2nd-tier cities relative to multinational biotech pharmaceutical enterprises' market expansion.
    The most important finding shows that the most suitable 2nd-tier city for multinational enterprises (MNEs)
    is Chengdu. Also, the weighted calculations present the three most important criteria affecting the location
    selection ofFOI for second-tier cities: number of hospitals, competition with MNEs, and the availability of skilled human resources.
    關聯: Archives des Sciences 65(7), pp.281-297
    DOI: 
    顯示於類別:[企業管理學系暨研究所] 期刊論文

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