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    題名: The Internationalizing Process of MNCs from the Viewpoint of Internationalizing Short-coming
    作者: Pan, Wei-Hwa;Lin, Chi-Hsuan;Chang, Horng-Jinh;Tsai, Wei-Chun;Wang, Wei-Chuan
    貢獻者: 淡江大學管理科學學系
    關鍵詞: Internationalization;Fishbein Model
    日期: 2012-12
    上傳時間: 2014-06-05 13:44:03 (UTC+8)
    出版者: Gyeongju-si: Advanced Institute of Convergence Information Technology
    摘要: Under the global economy, enterprises have to face competitions on the domestic front as well as from abroad. With factors such as market expansion and increased source of resource, enterprises can no longer afford to focus merely on domestic market, but have to face up to the opportunities and the threats of internationalization. With the growth and international expansion of multinational corporations, what strategies should these multinational corporations adopt? The internal environment of the parent company and the external environment of the host country pose as a series of challenges for multinational corporations during expansion. Previous empirical studies had revealed that there is no clear-cut conclusion in the relationship between internationalization and performance, which is largely due to the fact that the relationship between internationalization and performance is affected by several factors, the influence of investment region’s political and economic environment in particular. Therefore, through the discussions of past literatures on the subject of internationalization, this study looks to further outline the future outlook of internationalization, in the hope of defining a clear research direction for internationalization. This research plans to rely mainly on multinational corporations, set up quality regard making policy as internationalization System of the direction, propose a set of scientific assessment tools (LISREL), combine the theory and practice, build and construct the way of decision taking performance the maximization in the camp as direction, make the MNCs administrator can obtain the decision which concerned the success or failure to propose before making policy.
    關聯: Journal of Convergence Information Technology 7(23), pp.202-211
    顯示於類別:[管理科學學系暨研究所] 期刊論文

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