淡江大學機構典藏:Item 987654321/98145
English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 62861/95882 (66%)
造訪人次 : 4193604      線上人數 : 917
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/98145


    題名: An Intelligent System for Effective Mobile Application Advertising
    作者: Wu, Gene P.K.;Chen, Yi-Cheng;Zhu, Wen-Yuan;Chan, Keith C.C.
    貢獻者: 淡江大學資訊工程學系
    關鍵詞: mobile app advertising;inductive learning;intelligent system;big data analytics
    日期: 2013-12
    上傳時間: 2014-05-28 16:39:25 (UTC+8)
    摘要: Due to the advance of big data and increasing availability of smartphones equipped with various sensors and networking capability, it provides new opportunities for innovating mobile application advertising services. Unlike Web, where cookies for identifying users store in web browsers, there is a challenge for mobile apps to track users so acquiring sufficient data for training from ideal sampling distribution is computationally and economically expensive. Thus, a massive-scale intelligent system for targeted mobile app display advertising is developed to capture data for the learning task and transfer extracted knowledge back to the target task. The proposed system is evaluated by real world data and deployed to an advertising agency, illustrating the practicability and applicability.
    關聯: Proceeding of Conference on Technologies and Applications of Artificial Intelligence (TAAI 2013)=第十八屆人工智慧與應用學術研討會論文集, pp. 353-354
    顯示於類別:[資訊工程學系暨研究所] 會議論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    2013_An Intelligent System for Effective Mobile Application Advertising.pdf139KbAdobe PDF345檢視/開啟

    在機構典藏中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋