Demarketing fear: Bring the nuclear issue back to rational discourse

淡江大學機構典藏 > 商管學院 > 公共行政學系暨研究所 > 期刊論文 > Item 987654321/98046

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題名:	Demarketing fear: Bring the nuclear issue back to rational discourse
作者:	Han, Charles C.
貢獻者:	淡江大學公共行政學系
關鍵詞:	Fear appeal;Nuclear power;Framing effect
日期:	2014-01
上傳時間:	2014-05-21 22:12:13 (UTC+8)
出版者:	London: Elsevier Ltd
摘要:	This paper attempts to explore the strategies for breaking the deadlock between the demand for resolving climate crisis and the resistance to deploying nuclear power. Since our present renewable technology is not advanced enough to replace fossil fuel power plants, nuclear power becomes the only available means that can buy us more time to explore better energy sources for coping with the dilemma of global warming and energy security. Therefore, this paper proposes an elaborated fear appeal framework that may shed light on the intervention points for mitigating fear. By examining the influence of fear appeal on the nuclear issue, three strategies for demarketing the nuclear fear of the public are recommended. The paper concludes that only when energy policy makers and the nuclear industry recognize the significance of minimizing fear and begin to work on removing the sources of fear, can we then expect to bring the nuclear issue back to rational discourse.
關聯:	Energy Policy 64, pp.183–192
DOI:	10.1016/j.enpol.2013.09.028
顯示於類別:	[公共行政學系暨研究所] 期刊論文

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