After Japan Fukushima accident, several countries are discussing whether they will maintain their nuclear power plants in the next few decades. Therefore, the purpose of this paper is to analyze what information and psychometric factor has an effect on the propensity to the decision of terminating the 4th nuclear power plants in Taiwan. Multi-regression analysis adopted to understand the role of information factors and psychometric factors in attitude changing, and using model comparison to compare relative explanation power between two factors. The results showed that only amount of information cannot changes the attitude of Taiwan’s public toward nuclear power. But psychological factors, such as perceived risk/benefit and trust, could influence the direction and degree of attitude change.
The 2nd Biennial Conference on Sustainable Business, Energy and Development in Asia (COSA 2014)