Information Problems in Bancassurance: Empirical Evidence Based on a Comparison Between Over-the-Counter and Telephone Marketing Customers

機構典藏 > College of Business and Management > Graduate Institute & Department of Insurance Insurance > Journal Article > Item 987654321/97950

Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/97950

Title:	Information Problems in Bancassurance: Empirical Evidence Based on a Comparison Between Over-the-Counter and Telephone Marketing Customers
Authors:	Jin-Lung Peng;Kili C Wang
Keywords:	bancassurance;information asymmetry;distribution channel
Date:	2015-09
Issue Date:	2014-05-13 11:53:34 (UTC+8)
Publisher:	European Group of Risk Insurance Economist
Abstract:	We investigate the problem of asymmetric information among the different distribution channels of bancassurance, namely, over-the-counter (OTC) selling and telephone marketing (TM). We predict that the bank could bring an information advantage to insurance companies through telephone marketing by providing a customer list based on the customers’ records in the bank. Bancassurance can play a role of integrating the information that is transferred from the bank to the insurance company. Our empirical evidence shows that, in contrast to the over-the-counter customers, there is less evidence of adverse selection, and there is also less evidence of moral hazard or fraud among the telephone marketing customers that have been sorted by the bank. This phenomenon could be attributed to the valuable private information provided by the credit records of customers kept by the bank.
Relation:	The Geneva Risk and Insurance Review 40(2), p.102-132
DOI:	10.1057/grir.2014.8
Appears in Collections:	[Graduate Institute & Department of Insurance Insurance] Journal Article

Files in This Item:

File	Size	Format
index.html	0Kb	HTML	111	View/Open
information niche in bancassurance_20140506.doc	329Kb	Microsoft Word	381	View/Open
Information Problems in Bancassurance Empirical Evidence Based on a Comparison Between Over-the-Counter and Telephone Marketing Customers.pdf	244Kb	Adobe PDF	1	View/Open