English  |  正體中文  |  简体中文  |  Items with full text/Total items : 49621/84835 (58%)
Visitors : 7690020      Online Users : 68
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/97943


    Title: Service Mining: Framework and Application
    Authors: 張瑋倫
    Contributors: 淡江大學企業管理學系
    Keywords: service mining;service cooperation;service branding;service idealism;pricing;value network
    Date: 2014
    Issue Date: 2014-05-07 15:28:48 (UTC+8)
    Publisher: Business Expert Press
    Abstract: The shifting focus of service from the 1980s to 2000s has proved that IT not only lowers the cost of service but creates avenues to enhance and increase revenue through service. The new type of service, e-service, is mobile, flexible, interactive, and interchangeable. While service science provides an avenue for future service researches, the specific research areas from the IT perspective still need to be elaborated. This book introduces a novel concept--service mining--to address several research areas from technology, model, management, and application perspectives. Service mining is defined as 'a systematical process including service discovery, service experience, service recovery, and service retention to discover unique patterns and exceptional values within the existing services.' The goal of service mining is similar to data mining, text mining, or web mining, and aims to 'detect something new' from the service pool. The major difference is the feature of service is quite distinct from the mining target, like data or text. This book devises concepts of service mining and identifies the possible applications. The author provides a roadmap of service mining to researchers, managers, and marketers in service sectors.
    Appears in Collections:[企業管理學系暨研究所] 專書

    Files in This Item:

    File Description SizeFormat
    Book-Service Mining-Finalized.pdf4511KbAdobe PDF458View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback