Gyeongju-si: Advanced Institute of Convergence Information Technology
摘要:
The post 80’s generation has recently been becoming the main consumer base. The existing
literature on the post 80’s generation, however, emphasizes social, macro-economic, and reflections
on materialism perspectives rather than their standpoint as an influential consumer in terms of
marketing positioning. This study presents a consequences process showing a Taiwanese smartphone
manufacturer searching for an appropriate agent in East China in terms of an Multiple Criterion
Decision Making (MCDM) method. Subsequently, the survey results revealed some useful information
on post 80’s smartphone users. The conclusion provides numerous research directions that are worth
following for the study of targeting post 80’s consumers.
關聯:
Advances in information Sciences and Service Sciences(AISS) 4(20), pp.362-367
