This chapter explores the factors that might influence the intention to study abroad and determines which requirement can be used to attract international students. Fuzzy statistics was used to determine the influencing factors related to student mobility in terms of outbound and inbound study. Exploring students' intentions to study abroad and their readiness may provide a better conception on the issue. The result reveals that study abroad is a better choice for many college students. Since the government provided a menu driven program for universities, various universities have been found to enhance their learning programs to attract more international students. The findings suggest that maintaining cheaper tuition, enhancing culture-related programs, and providing good environment and equipment will attract more international students. However, the factors influencing the international students coming vary in different countries.
Multicultural Awareness and Technology in Higher Education: Global Perspectives, Chapter 4, pp.66-85.