Examining How Manufacturing Corporations Win Orders

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題名:	Examining How Manufacturing Corporations Win Orders
作者:	Tsai, Sang-Bing;Lee, Yu-Cheng;Wu, Chia-Huei;Guo, Jiann-Jong
貢獻者:	淡江大學中國大陸研究所
關鍵詞:	simultaneous importance-performance analysis (SIPA);decision-making trial and evaluation laboratory (DEMATEL);competitive strategy;win orders;industrial research
日期:	2013-11
上傳時間:	2014-03-20
出版者:	Midrand: South African Institute of Industrial Engineers
摘要:	This study adopted 14 criteria for order-winners and qualifiers as the attributes for evaluation. The first stage used a simultaneous importance-performance analysis to analyse the competitive market situations of a corporation and its competitors. The second stage used the decision-making trial and evaluation laboratory method to analyse the attributes’ causal relationships and levels of influence; then two methods of analysis were integrated to analyse and re-formulate the competitive strategies for the winning orders. As well as serving as a novel theory-based method to examine how manufacturers win orders, the proposals in this study can be applied to practical industry experiences.
關聯:	South African Journal of Industrial Engineering 24(3), p.112-124
DOI:	10.7166/24-3-657
顯示於類別:	[中國大陸研究所] 期刊論文

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