Examining How Manufacturing Corporations Win Orders

機構典藏 > College of International Affairs > Graduate Institute of China Studies > Journal Article > Item 987654321/97452

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Title:	Examining How Manufacturing Corporations Win Orders
Authors:	Tsai, Sang-Bing;Lee, Yu-Cheng;Wu, Chia-Huei;Guo, Jiann-Jong
Contributors:	淡江大學中國大陸研究所
Keywords:	simultaneous importance-performance analysis (SIPA);decision-making trial and evaluation laboratory (DEMATEL);competitive strategy;win orders;industrial research
Date:	2013-11
Issue Date:	2014-03-20
Publisher:	Midrand: South African Institute of Industrial Engineers
Abstract:	This study adopted 14 criteria for order-winners and qualifiers as the attributes for evaluation. The first stage used a simultaneous importance-performance analysis to analyse the competitive market situations of a corporation and its competitors. The second stage used the decision-making trial and evaluation laboratory method to analyse the attributes’ causal relationships and levels of influence; then two methods of analysis were integrated to analyse and re-formulate the competitive strategies for the winning orders. As well as serving as a novel theory-based method to examine how manufacturers win orders, the proposals in this study can be applied to practical industry experiences.
Relation:	South African Journal of Industrial Engineering 24(3), p.112-124
DOI:	10.7166/24-3-657
Appears in Collections:	[Graduate Institute of China Studies] Journal Article

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