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    題名: Examining How Manufacturing Corporations Win Orders
    作者: Tsai, Sang-Bing;Lee, Yu-Cheng;Wu, Chia-Huei;Guo, Jiann-Jong
    貢獻者: 淡江大學中國大陸研究所
    關鍵詞: simultaneous importance-performance analysis (SIPA);decision-making trial and evaluation laboratory (DEMATEL);competitive strategy;win orders;industrial research
    日期: 2013-11
    上傳時間: 2014-03-20
    出版者: Midrand: South African Institute of Industrial Engineers
    摘要: This study adopted 14 criteria for order-winners and qualifiers as the attributes for evaluation. The first stage used a simultaneous importance-performance analysis to analyse the competitive market situations of a corporation and its competitors. The second stage used the decision-making trial and evaluation laboratory method to analyse the attributes’ causal relationships and levels of influence; then two methods of analysis were integrated to analyse and re-formulate the competitive strategies for the winning orders. As well as serving as a novel theory-based method to examine how manufacturers win orders, the proposals in this study can be applied to practical industry experiences.
    關聯: South African Journal of Industrial Engineering 24(3), pp.112-124
    DOI: 10.7166/24-3-657
    顯示於類別:[中國大陸研究所] 期刊論文

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