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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/97176


    Title: 當文創遇到行銷:解讀《文創行銷》一書
    Authors: 黃振家
    Contributors: 淡江大學大眾傳播學系
    Date: 2012-07
    Issue Date: 2014-03-18 07:15:00 (UTC+8)
    Publisher: 台北市:政治大學廣告學系
    Relation: 廣告學研究=The Journal of Advertising & Public Relations 38,頁77-80
    DOI: 10.30412/TJAPR.201207_(38).0004
    Appears in Collections:[大眾傳播學系暨研究所] 期刊論文

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