淡江大學機構典藏:Item 987654321/97104
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    题名: The assessment of vision re-creation indices for the automotive industry in Taiwan: A hybrid fuzzy model approach
    作者: Chen, Jui-Kuei
    贡献者: 淡江大學未來學研究所
    关键词: Vision re-creation;Automotive industry;Fuzzy analytic hierarchy process;Grey relational analysis
    日期: 2012-06
    上传时间: 2014-03-17 10:39:18 (UTC+8)
    出版者: Amsterdam: Elsevier BV
    摘要: This study aims to provide a clear direction towards successful future vision re-creation for top managers of the Taiwanese Automotive industry by assessing vision re-creation indices. In accordance with mainstream literature regarding vision creation, this study initially summarized several evaluation indices. Using the pre-test, which involved consulting 32 experts by sending out expert questionnaires, a hierarchical structure with two levels (evaluation dimensions and evaluation criteria) containing 15 indices total was developed. Furthermore, to provide a practical guide for the beginning of vision re-creation for top managers, in-depth interviews with 16 related background experts are carried out, and the three leading methods are generated from these interviews. Then, a fuzzy analytic hierarchy process (FAHP) is adopted to explore the weights of vision re-creation indices, and grey relational analysis (GRA) is utilized to rank the three leading methods. The results of this study produce the critical vision re-creation indices on which top managers ought to put more effort and provide the best leading method for starting and future proceeding of vision re-creation.
    關聯: Measurement 45(5), p.909-917
    DOI: 10.1016/j.measurement.2012.02.004
    显示于类别:[未來學研究所] 期刊論文

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