English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 58808/92514 (64%)
造访人次 : 650951      在线人数 : 55
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧:
  • 您可在西文检索词汇前后加上"双引号",以获取较精准的检索结果
  • 若欲以作者姓名搜寻,建议至进阶搜寻限定作者字段,可获得较完整数据
  • 进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/96931


    题名: Combing Customer Profiles for Members' Repurchase Rate Predictions
    作者: Wang, Yi-Hsin;Chiang, Rui-Dong;Chu, Huan-Chen
    贡献者: 淡江大學資訊工程學系
    关键词: CRM;Customer profile;Concept drift detection;Repurchase rate prediction
    日期: 2013-06-01
    上传时间: 2014-03-14 13:00:19 (UTC+8)
    出版者: Oulu: Academy Publisher
    摘要: Customer relationship management (CRM) leverages historical users’ behaviors in order to dawn effort of enhancing customer satisfaction and loyalty. Thus, constructing a successful customer profile plays a critical role in CRM. As customers’ preferences may change over time, we take the different types of past behavior patterns of the registered members to capture concept drifts. Then, we combine the repurchase index (RI) and the preference drifts to propose a Behavioral Repurchase Prediction (BRP) model, and to predict the members’ repurchase rates in the specific category of the e-shop. The marketers of the e-shop can target the registered members with high repurchase rates and design corresponding marketing strategies. The experimental results with a real dataset show that our model can effectively predict the registered members’ repurchase rates.
    關聯: Journal of Software 8(6), pp.1316-1326
    DOI: 10.4304/jsw.8.6.1316-1326
    显示于类别:[資訊工程學系暨研究所] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    01.pdf652KbAdobe PDF277检视/开启
    index.html0KbHTML158检视/开启

    在機構典藏中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈