淡江大學機構典藏:Item 987654321/96579
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 64191/96979 (66%)
造访人次 : 8525865      在线人数 : 8339
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/96579


    题名: Application of a SWOT-FANP method
    作者: Lee, Yun-Huei
    贡献者: 淡江大學企業管理學系
    关键词: SWOT analysis;fuzzy analytic network process (FANP);competitive-strategy selection;multi-criteria decision analysis
    SWOT分析；模糊分析網路程序法；競爭策略選擇；多準則決策分析
    日期: 2013-12
    上传时间: 2014-03-10 17:14:10 (UTC+8)
    出版者: Vilnius: Vilniaus Gedimino Technikos Universitetas * Leidykla Technika
    摘要: Strengths, weaknesses, opportunities, and threats (SWOT) analysis is an effective strategic planning tool for the development of strategy formulation, but its main weakness is being incapable of quantitatively determining the weights and effects of alternative strategic criteria. Some studies’ use of SWOT with analytic hierarchy process (AHP) would enable decision-makers to obtain-through pairwise comparisons-a relative priority of each criterion, so that the results from quantitative measures could overcome SWOT's central shortcoming. However, these studies neglect critical relationships or dependencies among SWOT factors. In this study, I propose a quantitative SWOT that rests on fuzzy analytic network process (FANP) methodology, includes possible dependencies among SWOT factors and permits the elimination of decision-makers’ uncertain and vague preferences. To this end, I chose the Taiwan biotech pharmaceutical industry as an illustrative example. This study demonstrates and validates that such an enhanced methodology is viable and highly capable of providing enriched insights egarding strategic decision-making management in complex real-world situations.
    SWOT分析是藉由確認企業之內部優勢與劣勢以及外部環境之機會與威脅而制定策略的有效工具之一，但其主要缺失在於無法以量化方式決定各準則因素以及選擇方案的重要程度。先前學者結合層級分析法(Analytic Hierarchy Process, AHP)克服SWOT的缺點，透過成對比較呈現重要準則與方案之優先順序。然而，這些研究忽略了SWOT各因素中存在相依關係。因此，本研究提出SWOT結合模糊分析網路程序法(Fuzzy Analytical Network Process, FANP)的方法，不僅採用質性與量化的資訊來處理複雜的回饋問題，並且導入模糊邏輯去除人為判斷所產生的主觀性。研究以台灣生技製藥產業為應用實例，證明並驗證了所提出的方法是可行的、具有實用性的，且能夠提供策略決策管理者在複雜的現實情勢中更多豐富的見解。
    關聯: Technological and Economic Development of Economy 19(4), pp.570-592
    DOI: 10.3846/20294913.2013.837111
    显示于类别:[企業管理學系暨研究所] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    Application of a SWOT-FANP method.pdf838KbAdobe PDF2检视/开启
    index.html0KbHTML5检视/开启
    index.html0KbHTML262检视/开启

    在機構典藏中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈